Retail sales grew by over 14% in 2021 - almost four times the average annual growth rate from 2010-2019! These are growth numbers that haven’t been seen in over 20 years(State of Retail).
When the COVID-19 pandemic struck, retailers who had invested in their online presence were able to ride the wave and capture the new demand for eCommerce created by sudden lockdowns. While the initial spike in online retail growth has slowed, eCommerce has grown by over 70% in the three years since the start of the pandemic.
Certain consumer behaviors have permanently changed, making BOPIS and BORIS fulfillment models increasingly popular. This necessitates a symbiotic store-online relationship. As a result, while in-store transactions continue to be as much as 80% of all retail sales, no retail brand can afford to do without an online presence today.
Your retail store needs a digital presence to support it. Work with an expert tech partner like Ziffity to make the most of your online retail brand.
Work with the Retail experts
As a retail business owner or manager, what do you need from your digital presence?
Increased revenue, More social followers, Better SERP results, Greater website traffic, More MQLs, More new users, More transactions, Improved automation and Comprehensive data analytics.
Ziffity offers end-to-end retail solutions to deliver these results. By harnessing the power of the cloud and data, retail businesses can create an online experience that goes beyond the ordinary. Create a great storefront experience with a simplified backend that brings together data from all sub-brand websites, and integrates with organization-level marketing tools such as ERPs and CRMs.
Ziffity's Retail Solutions
Ziffity’s digital solutions for the retail industry are suitable for both B2C and B2B retail and offer near-complete customizability and very low downtime even during migration through a comprehensive range of services.
eCommerce store development
Nearly 20% of retail sales happens online. That means that every retail brand needs a strong eCommerce store to capture this section of the market. Ziffity works with your brand to create online stores that suit your positioning and your segment of operations. We prioritize mobile-first development, search-friendliness, usage of modern technology and immersive retail.
UI/UX development
Did you know that every dollar invested in your UX could earn an ROI of as much as 9,900%? You need a strong UX in order to create a user-friendly eCommerce website. At Ziffity, we create custom mobile-first UI/UX that suits your retail brand. This includes searchability, 3D and immersive graphics, fast loading speeds and graphic design that suits your brand.
Customization and personalization
Ziffity creates customized eCommerce websites that suit your brand better. In addition, we also help you offer your customer a customized eCommerce experience. We help integrate product recommendation engines in your online store, to offer a personalized store experience based on customers’ preferences, purchases and behavior.
Third-party system integration
Do you manage your customers with a CRM from Salesforce, your inventory with a custom stock management solution, and your team with an ERP from SAP, while your eCommerce website is built on Adobe Commerce (formerly Magento Commerce)? No matter who developed them, Ziffity integrates your enterprise systems with your online store, helping you capture data inputs directly.
Social media marketing
As a retail brand, you know that these days, the discovery phase of your customer’s buying journey takes place online. Ziffity helps you with this phase through end-to-end social media marketing services, including content creation and curation, social media optimization, lead generation, and a whole lot more. Ziffity also offers other digital marketing services, including online advertising.
Our Retail eCommerce
Success Stories
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Frequently asked questions
Check out some of our recent work here.
We believe that, in the modern environment, mobile-first development is the way to go. This is true when it comes to UX and search experience as well. We prioritize low error development through manual and automated testing and use the latest technology to deliver the most efficient customer experience.
We have worked with some major eCommerce brands around the world to create online stores and deliver other digital service offerings. We are often the partner of choice for new eCommerce players, as we offer end-to-end digital services including digital marketing.
Omnichannel retail is the future of the industry. By creating a unified experience across offline, online, hybrid and immersive channels, you can capture every customer at all stages of their purchasing journey. Since Ziffity offers digital marketing, eCommerce and development services, we are able to work with you to create a holistic experience across touchpoints. Contact us to learn more.
