Consumer Packaged Goods

Driving business growth for CPG brands through digital adoption and beyond.

Consumer Packaged Goods Industry banner
Consumer Packaged Goods Industry  banner

In the fast-paced world of consumer packaged goods (CPG), managing production and ensuring seamless distribution to retailers and wholesalers consumes considerable time and effort. In such a scenario, embracing digital transformation might seem daunting or reserved for industry trailblazers.

However, the landscape has dramatically evolved. The traditional middleman model, once indispensable due to the complexities of managing direct consumer relationships, is no longer the sole path to success. Digital advancements have revolutionized the way CPG manufacturers operate, streamlining workflows, operations, and supply chain management from inception to delivery. Consequently, an increasing number of CPG brands are navigating the direct-to-consumer marketing landscape with newfound ease and efficiency.

At Ziffity, we position ourselves as your digital ally, empowering your CPG brand with a suite of digital services designed to enhance operational efficiency and enrich customer experiences across both digital and physical realms. Leveraging cutting-edge technologies such as advanced analytics, Artificial Intelligence, automation, and the development of future-ready applications, we're here to transform your digital journey, enabling you to stay ahead in the competitive CPG industry.

Our Services

  • Commerce

    Develop an eCommerce ecosystem that not only bridges the gap between you and your B2B clients but also directly connects you with end consumers. Our dual expertise in B2B and B2C platforms enables us to create a versatile environment that accommodates the intricate workflows and specific features required by businesses, such as tiered pricing, quick orders, and quote management, while also catering to the direct consumer market with an engaging and personalized shopping experience.

    Our capabilities extend to pioneering advancements in eCommerce, including headless commerce for agile content delivery across platforms, AI-powered personalization to enhance the customer journey for both B2B and B2C clients, support systems, and visual search functionalities. By embracing both B2B and B2C strategies, we ensure your brand can effectively serve a diverse customer base, maximizing reach and impact in the CPG industry. This approach demonstrates a commitment to serving a broad spectrum of needs, offering comprehensive solutions that cater to the unique demands of both business clients and individual consumers.

  • AI Services

    Redefine customer experience and simplify operational complexities by harnessing the power of AI. With our hands-on experience in machine learning and artificial intelligence, we help build AI-powered solutions for operational challenges like demand forecasting, pricing optimization, inventory management, and warehouse management.

    For the storefront, we enable experiences like personalization, visual search, 24/7 AI-chatbot support, guided selling, augmented reality, product recommendation and so on.

  • BI and Visualization

    Get direct access to customer journey insights through your online store by embracing business intelligence tools. By deciphering data from your customer journey, our BI and Visualization experts provide insights that will shorten your lead-to-purchase cycle.

    Converting data into graphical charts, your teams can understand what customers like the most about your brand and create marketing messaging and strategies that yield better conversions.

  • Quality Assurance

    Build secure and flexible applications for your organization and customers. Our QA services ensure that your applications are fortified enough to take on security threats and are bug-free for smooth performance for your teams and clients.

    Our comprehensive testing services include test automation, performance testing, mobility testing, cloud migration testing, security testing, and user acceptance testing (UAT).

  • App Development

    Build applications that are high in performance and scalability to accommodate complex D2C workflows. Our in-house Microservices and middleware experts enable you to add flexibility to complex systems.

    Through our industry-standard service orchestration techniques, we ensure your individually built and integrated Microservices communicate and collaborate seamlessly. Our middleware experts chip in to establish a glitch-free data exchange between your business app and third-party systems.

  • Digital Marketing

    Cater to both B2B and B2C audiences with targeted digital marketing campaigns for each market segment. Our comprehensive marketing services focus on achieving various marketing objectives like improving organic traffic, search engine rankings, keyword positions, and brand awareness.

    Our paid marketing experts strategize retargeting campaigns across the web and social media platforms that win back lost customers and improve customer acquisition.

  • Cloud

    Turn your application infrastructure highly scalable and secure by migrating to the cloud. If you are already on the cloud, our managed services can take over the responsibilities of cost optimization, identifying opportunities for improvement, security enhancement, and modernization for better performance.

    Our end-to-end cloud services include consulting, implementation, migration, and long-term support and maintenance on leading cloud platforms like AWS and Azure.

Industry segments we cater to

Food and Beverages

Food and Beverages

Nuts and Spices

Nuts and Spices



Cleaning Products

Cleaning Products


Health and Beauty



The digital experience playbook
for manufacturers

Designing a digital experience for manufacturers


How can manufacturers embrace
DTC commerce?

The apt eCommerce platform for manufacturers.


Which is the best platform
for DTC brands

Magento vs Shopify - Finding the best platforms for DTC eCommerce


    Get in touch with our experts


    Join our LinkedIn Newsletter

    Get the latest eCommerce and Cloud insights in your inbox

    This website uses cookies to remember you and improve your browsing experience. Learn more about our usage of cookies here.