As a full-service digital commerce agency, we offer marketing, design, and technology services to our customers. With respect to marketing, our goal is to enhance our client’s revenue and brand equity.

Our marketing services include strategy, content production, creatives & execution. Depending on customer side strength/bandwidth, we pick-up areas of focus. In some cases, it is just marketing execution, and in some, it is all of the above.

The core concepts on which marketing tools work are pretty much the same, and hence we are confident about working in all of them. But if we have put names from experience, it would be Marketo, HubSpot, Dotdigital, Bronto, Mailchimp, Constant Contact, Pardot, Bing, and Google AdWords.

Our marketing team consists of web designers, SEO experts, content (copy/image/motion graphics/video) producers, paid media consultants, branding, and marketing strategist. We have all the essential skills in-house to enhance your online revenue.

We have tier-based pricing based on the number of hours/month. Please refer to our pricing menu to know more about it.

Depending on the business you are in and the relevant channels, we can track metrics across Attract, Engage, Close & Sustain. We can build a custom dashboard covering all important metrics for your online business.

We have served renowned B2C and B2B brands across several industries and niches like retail, automobile, health, and beauty, publishing, electrical supplies, fashion, apparel, sports, food, medical, manufacturing, and more.

During discovery, we would understand your business, target audience, competition, relevant channels and will come up with our recommendations. You will have full flexibility on where you want to spend these hours. You could choose to put all of them on organic search or split across multiple channels or content production. Any such combination can be worked out.

For several brands, we have implemented end-to-end marketing automation solutions. Workflow-based email/drip marketing, automated social marketing, B2B lead scoring, consumer behavior study, guided selling – We’ve done it all. Our team is proficient enough to understand your business needs and come up with relevant solutions.

Ziffity team will ideate with relevant stakeholders at your end, come up with campaign ideas, work on producing the required content, execute, measure, and tweak as required. We will get your approval for all campaign briefs before it moves on to production.

We would need the following:

• Access to required systems, your marketing goals, existing content.
• If you are in a specialized industry which requires in-depth domain knowledge, we would need a content owner from your end.
• Insights you already know about your customers/consumers.
• A single-point-of-contact to make coordination better.
• Involvement from your existing marketing team/head.
• 24 hours turnaround on queries.

We believe in de-risking our customers, and hence provide one-month-performance-check-clause. During the first month of the engagement, if you are not happy with our work, communication, or any part of the partnership, you are free to disengage with Ziffity. You don’t have to pay us anything for the work done so far. In other words, we waive-off your liability to us.

While most of the core teams are based out of India, we do have relationship manager/solution specialists onshore. So, from that sense, you do have full overlap. With respect to the technical team, you will have an overlap till 2 pm EST. In case of emergency, you can always reach out to the onshore team for help.

During the discovery phase, which is typically 2 to 4 weeks, we insist on having daily web meets. Post discovery, depending on the need, it would boil down to once or twice a week. And a monthly steering committee meeting, which would involve all senior stakeholders from both ends, to discuss progress and client satisfaction. Apart from calls, communication will happen via emails, Slack, Jira, and Confluence.

Invoices will be raised at the beginning of each month for the preceding month’s effort. Our standard payment term is net 15 days, and we prefer receipt of payment via wire transfer.