Digital Marketing

Augment your brand with our end to end digital marketing services.

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Digital Marketing is essential to ensure continuous growth for your enterprise business. We can see exponential growth in consumers opting for online purchases. It’s high time you have your digital marketing strategies in place and optimize your eCommerce store in order to provide the best customer experience. Ziffity provides the best digital marketing solutions catering to your enterprise business’ products and services. Our tailor made approach enables brands to experience better sources of traffic, engagement, conversion, ROI, and brand positioning. We determine the right digital marketing strategy for your business to help you gain more customers.

Our Service Offerings

  • Digital Marketing Consulting

    Digital Marketing Consulting

    Position your brand at the forefront of every customer interaction through a well-crafted digital marketing strategy. Our comprehensive digital marketing consulting services help you create, manage, and improve paid and organic marketing efforts. Our digital marketing consulting services are as follows:

    • Revenue Optimization
    • Go-to-market Strategy
    • Marketing Plan Development
    • Research - Brand Positioning
    • Customer Journey Mapping
    • Omnichannel Marketing
    • Marketing Audits
    • Martech Recommendation
  • Demand Generation

    Demand Generation

    Our comprehensive demand generation services encompass every stage of customer acquisition, from first engagement to converting potential buyers into loyal customers. We achieve it through well-crafted marketing campaigns, including brand awareness on social platforms and website content optimization. Our demand generation services include:

    • SEO Services
    • SMM Services
    • PPC Services
    • Paid Social Media
    • Outbound Activities
    • Website Analytics
    • Web Presence Analytics
  • Marketing Automation

    Marketing Automation

    Automate crucial marketing campaigns and release talents to focus on strategizing. By leveraging marketing automation platforms, we help you nurture your prospects with drip campaigns, automate lead scoring, manage lead lifecycle, reassign leads for sales follow-up, and do lots more. Our marketing automation services include:

    • Lead Sourcing
    • CRM Management
    • Transactional Mail Automation
    • Customer Engagement Automation
  • Marketplace Listing

    Marketplace Listing

    Expand your business beyond your store. Host your products in market-leading marketplace stores. As your digital marketing partners, we can get a selective portfolio of products listed in marketplaces and also manage them from your eCommerce store’s backend. Our marketplace listing services include:

    • Amazon Marketplace Listing
    • Rakuten Marketplace Listing
    • eBay Marketplace Listing
    • AliExpress Marketplace Listing
  • Content Development

    Content Development

    Create content that encourages your desired audience to engage in meaningful actions that improve your ROI. Whether it's persuasive copy that influences or captivating visual content that leaves a lasting impression, our content development services are tailored to fulfill your end-to-end content requirements. Our content development services include:

    • Website Content
    • Blog Management
    • Marketing Assets Content
    • Social Media Content
    • Web Design
    • Asset Design
Agilex Fragrances

Agilex Fragrances

Dynojet

Dynojet

Tacori

Tacori

WPI

WPI

EXAIR

EXAIR

CSNmint

CSNmint

PacknWood

PacknWood

What our clients say

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IT Manager, Party Supply USA

"They were very open to hearing our inputs, and they were good at collaborating to get us where we needed to go."

VP of IT Operations, Fox Chapel Publishing

"Ziffity Solutions is a highly knowledgeable and certified Magento partner that meets our exact needs."

CTO, Cannabis Retailer

"Their overall knowledge and understanding of Magento were impressive."

CTO, Dynojet Research

"I liked how accountable they were to deliverables and how they really drove development against our requests."

IT Manager, Party Supply US

"They were very open to hearing our inputs, and they were good at collaborating to get us where we needed to go."

Business Development VP, ExpressMed

"They got everything to work again, user experience greatly enhanced, conversion rates up."

Data Analyst & Site Manager, Consumer Health Products Co

"Their team was very knowledgeable about Magento."

Vice President of Marketing, Retail Garden Industry

"They have a great understanding of Magento and its various options and limitations were unmatched."

Direct-to-Consumer Director, Mondelez International

"Their partnership and dedication to our business were impressive."

Information Systems Team Member, Wendover Art Group

"Their diligence, attention to detail, and dedication to thoroughness surpassed our previous service provider."

E-Commerce Manager, Grange Cooperative Supply

"They were reliable and communicated well. They were able to solve multiple complex issues."

Frequently asked questions

What do you offer under Digital Marketing services?

We offer marketing, design, and technology services to our customers. Concerning marketing, our goal is to enhance our client's revenue and brand equity.

Our marketing services include consulting, strategy, demand generation, marketing automation, SEO, PPC campaign creation, and management. Depending on our customers' strengths and bandwidth, we pick up areas of focus. In some cases, it is just marketing execution; in others, it is all of the above.

What marketing tools does your team specialize in?

The core concepts on which marketing tools work are the same, and hence, we are confident about working with all of them. But if we have put names from experience, it would be Marketo, HubSpot, Dotdigital, Bing, and Google AdWords.

What is the composition of your in-house team?

Our marketing team comprises SEO experts, web designers, content producers (copy/image/motion graphics/video), paid media consultants, branding, and marketing strategists. We have all the essential skills in-house to enhance your online revenue.

How does the pricing work?

We offer tier-based pricing based on the number of hours per month. Contact our team to learn more.

What are the metrics included in your standard reports?

Depending on the business you are in and the relevant channels, we can track metrics across Attract, Engage, Convert and & Sustain. Apart from base metrics like traffic, we can build a custom dashboard covering all important metrics specific to your marketing goals and campaigns created. Our regular reporting helps measure the effectiveness of your campaign and finetune it on the go for better results.

What are the industries/sectors for which Ziffity has provided digital marketing services?

We have served renowned B2C, B2B and D2C brands across several industries like retail, automobile, health and beauty, publishing, electrical supplies, fashion, apparel, sports, food, medical, manufacturing, and more.

Assuming I pick a 160 hours/month package, do I have flexibility on the channel?

During discovery, we would understand your business, target audience, competition, relevant channels and will come up with our recommendations. You will have full flexibility on where you want to spend these hours. You could choose to put all of them on organic search or split across multiple channels or content production. Any such combination can be worked out.

Can you help in setting up marketing automation?

For several brands, we have implemented end-to-end marketing automation solutions with our expertise in platforms like HubSpot, Marketo, Dotdigital. Workflow-based email/drip marketing, automated social marketing, B2B lead scoring, consumer behavior study, guided selling - We've done it all. Our team is proficient enough to understand your business needs and come up with relevant solutions.

Who would design the marketing campaigns?

Ziffity team will ideate with relevant stakeholders at your end, come up with campaign ideas, work on producing the required content, execute, measure, and tweak as required. We will get your approval for all campaign briefs before it moves on to production.

What you would need from us?

We would need the following:

  • Access to required systems, your marketing goals, existing content.
  • If you are in a specialized industry which requires in-depth domain knowledge, we would need a content owner from your end.
  • Insights you already know about your customers/consumers.
  • A single-point-of-contact to make coordination better.
  • Involvement from your existing marketing team/head.
  • 24 hours turnaround on queries.
What if I am not happy with the work done by Ziffity?

We believe in de-risking our customers, and hence provide 1-month-performance-check-clause. During the first month of the engagement, if you are not happy with our work, communication, or any part of the partnership, you are free to disengage with Ziffity. You don’t have to pay us anything for the work done so far. In other words, we waive-off your liability to us.

How much time overlap will there be between us?

While most of the core teams are based out of India, we do have relationship manager/solution specialists onshore. So, from that sense, you do have full overlap. With respect to the technical team, you will have an overlap till 2 pm EST. In case of emergency, you can always reach out to the onshore team for help.

How does the project communication happen?

During the discovery phase, which is typically 2 to 4 weeks, we insist on having daily web meets. Post discovery, depending on the need, it would boil down to once or twice a week. And a monthly steering committee meeting, which would involve all senior stakeholders from both ends, to discuss progress and client satisfaction. Apart from calls, communication will happen via emails, Slack, Jira, and Confluence.

How does the payment terms work?

Invoices will be raised at the beginning of each month for the preceding month’s effort. Our standard payment term is net 15 days, and we prefer receipt of payment via wire transfer.

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