Digital Marketing has become an integral part of eCommerce organizations. From being a strategy to earn traffic, digital marketing has evolved leaps and bounds by helping brands get the word out about its digital presence, acquire new customers, explore cross-border markets, build a loyal consumer community, and grow continuously.
With advancements in marketing technologies and AI-powered automation tools, brands can now create personalized messaging and target customers across multiple sales channels at the right time.
The coronavirus pandemic has forced schools into a delayed start. Fall is the season most of the schools across the US are considering to reopen. Well, there is a positive side to it.
This blog identifies areas where B2B brands can implement Artificial Intelligence in their digital marketing strategies and how it greatly benefits both businesses and their target consumers.
Marketing automation systems help orchestrate, streamline and measure marketing campaigns. In this blog we focus on the key features and benefits of marketing automation systems for B2B brands.
Our eCommerce SEO strategy includes keyword research, prioritizing pages, finding and mapping keywords to each page, structuring PDP and listing pages for conversions, optimizing meta titles, descriptions, URLs, fixing duplicate content issues and more. We continuously optimize metadata and page links for search engines to crawl and comprehend the website content.
Pay per Click (PPC) is one way to reach the top in search results instantly. Whether it is search engine results or digital platforms, PPC can help bridge the gap between a brand and the target audience. Tap into our experience in data-driven strategies, campaign optimizations and a 360-degree view of the sales funnel, and get the most out of PPC expenditures.
Our Facebook marketing experts use the latest digital marketing tools and techniques to make sure they reach the target customers. Whether you seek Facebook for scaling and expanding or just starting to research paid advertising, we’ll unleash the full potential of Facebook advertising and help your business grow.
Amazon advertising efforts help improve your sales graph faster. By analyzing the periodic advertising reports, we derive insights to optimize Amazon marketing strategy. We improvise product listing pages, design custom store pages and ensure your other online advertising strategies work in tandem to yield the best ROI from all your online advertising channels.
Online Reputation can make or break your business growth strategy. We continuously monitor the brand search queries in search results and social media, address the negative online reviews, media backlash, and staged rivalry attacks, professionally. We’ll help build brand image, customer loyalty, thriving user community on social media to attract new users.
We use cutting-edge marketing automation tools to reach out to more customers at various stages in the marketing funnel such as awareness, consideration, purchase, retention and advocacy. Our automation activities focus on building your brand, connecting with new contacts, re-engage lapsed, or inactive customers.
Our Google Ads-certified and Google Analytics-certified professionals can bring to your table their rich experience gathered working on various digital marketing projects for emerging and enterprise-grade brands.
Our flat-hierarchy and engaging work culture promote transparency, creativity, and higher productivity. Our team members continuously polish their knowledge through various skill development programs and contribute their best to the team and achieve excellence in all tasks.
Ziffity has rich experience in delivering digital marketing solutions for brands spanning across industries. Our vast experience and commitment to deliver high-quality services help in solving adverse challenges with fortitude.
As a full-service digital commerce agency, we offer marketing, design, and technology services to our customers. With respect to marketing, our goal is to enhance our client’s revenue and brand equity.
Our marketing services include strategy, content production, creatives & execution. Depending on customer side strength/bandwidth, we pick-up areas of focus. In some cases, it is just marketing execution, and in some, it is all of the above.
The core concepts on which marketing tools work are pretty much the same, and hence we are confident about working in all of them. But if we have put names from experience, it would be Marketo, HubSpot, Dotdigital, Bronto, Mailchimp, Constant Contact, Pardot, Bing, and Google AdWords.
Our marketing team consists of web designers, SEO experts, content (copy/image/motion graphics/video) producers, paid media consultants, branding, and marketing strategist. We have all the essential skills in-house to enhance your online revenue.
We have tier-based pricing based on the number of hours/month. Please refer to our pricing menu to know more about it.
Depending on the business you are in and the relevant channels, we can track metrics across Attract, Engage, Close & Sustain. We can build a custom dashboard covering all important metrics for your online business.
We have served renowned B2C and B2B brands across several industries and niches like retail, automobile, health, and beauty, publishing, electrical supplies, fashion, apparel, sports, food, medical, manufacturing, and more.
During discovery, we would understand your business, target audience, competition, relevant channels and will come up with our recommendations. You will have full flexibility on where you want to spend these hours. You could choose to put all of them on organic search or split across multiple channels or content production. Any such combination can be worked out.
For several brands, we have implemented end-to-end marketing automation solutions. Workflow-based email/drip marketing, automated social marketing, B2B lead scoring, consumer behavior study, guided selling - We've done it all. Our team is proficient enough to understand your business needs and come up with relevant solutions.
Ziffity team will ideate with relevant stakeholders at your end, come up with campaign ideas, work on producing the required content, execute, measure, and tweak as required. We will get your approval for all campaign briefs before it moves on to production.
We would need the following:
We believe in de-risking our customers, and hence provide one-month-performance-check-clause. During the first month of the engagement, if you are not happy with our work, communication, or any part of the partnership, you are free to disengage with Ziffity. You don’t have to pay us anything for the work done so far. In other words, we waive-off your liability to us.
While most of the core teams are based out of India, we do have relationship manager/solution specialists onshore. So, from that sense, you do have full overlap. With respect to the technical team, you will have an overlap till 2 pm EST. In case of emergency, you can always reach out to the onshore team for help.
During the discovery phase, which is typically 2 to 4 weeks, we insist on having daily web meets. Post discovery, depending on the need, it would boil down to once or twice a week. And a monthly steering committee meeting, which would involve all senior stakeholders from both ends, to discuss progress and client satisfaction. Apart from calls, communication will happen via emails, Slack, Jira, and Confluence.
Invoices will be raised at the beginning of each month for the preceding month’s effort. Our standard payment term is net 15 days, and we prefer receipt of payment via wire transfer.
