Tacori – Digital Marketing

SERP and performance enhancement for a handcrafted jewelry brand.

45%

improvement in keyword rankings

50%

reduction in loading time

Platforms

Industry

Fashion

A leader in designing and manufacturing engagement
and wedding rings

Tacori is a renowned leader in crafting customized engagement rings, wedding bands, and fine jewelry in Glendale, California. The brand’s in-house artisans are the best in the business and craft unique designs for its customers.

Challenges

Tacori's cluttered website interface hindered navigation, reducing engagement and conversions.

The website's low keyword rankings constrained its online visibility and audience reach, leading to minimal organic traffic.

The website's sluggish performance, characterized by slow loading times and unresponsive page speeds, significantly affected user satisfaction, customer retention and amplified bounce rates.

Solutions

UI Enhancement

Ziffity performed a thorough UI/UX audit to identify issues and a design overhaul to improve the site's overall engagement. Ziffity streamlined navigation for easy maneuvering within the website, optimized multimedia content, and added visually captivating elements across the site.

Keyword Position Improvement

Ziffity's digital marketing experts conducted comprehensive keyword analysis to identify long-tail keywords and incorporate them across the website. Ziffity optimized the metadata and website messaging to align with specific customer search queries. Ziffity monitored keyword performance regularly and made necessary optimizations to keep improving search engine rankings.

Performance Optimization

Ziffity's performance experts performed image optimization, website caching, CDN (content delivery networks), code optimizations, and server-side improvements to improve page speed.

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