Dynojet – Digital Marketing
Digital Marketing for a powersports vehicles performance enhancing brand.
50%
increase in revenue
post-launch
100%
organic traffic increase
post-launch
Top 10
SERP positions for
crucial keywords
Platforms
Industry
Automobile
Focus areas
- Cloud - Configuration, CDN, managed services
- DevOps
- Third-party ERP system
- Third-party customer support system
Five-decade old automobile
performance components expert
Dynojet is an automobile performance components builder with almost five-decades of market presence. Dynojet’s products are spread across four different online stores Powercommander.com, Dynojetwb2.com, Cart.dynojet.com, and Dynojet.com.
Challenges
Dynojet planned to merge four of its brands under the parent brand name 'Dynojet'.
They wanted to improve traffic, keyword positions, and marketing capabilities through Search and Digital Marketing.
Solutions
URL Redirect
As stores under different brand names were centralized under domain Dynojet.com, Ziffity’s SEO team performed URL redirects to make sure there is no loss in traffic.
Keywords Rankings
The brand needed to have the positions of its high performing keywords intact. Ziffity helped Dynojet achieve it through content optimization and SEO techniques.
SEO Content
Appropriate meta contents for category pages and product-specific pages were added across the website to ensure there is no dip in rankings of web pages.
On-page Optimization
Ziffity’s SEO team handled the on-page optimization exercise in parallel with Magento Implementation that gave a head start for the brand’s marketing initiatives.
Traffic
Fueled by SEO efforts, keyword positions climbed up the ladder earning top spots in SERPs, which in turn resulted in a 100% increase in organic traffic.
