Dynojet – Digital Marketing

Digital Marketing for a powersports vehicles performance enhancing brand.

50%

increase in revenue
post-launch

100%

organic traffic increase
post-launch

Top 10

SERP positions for
crucial keywords

Platforms

Industry

Automobile

Focus areas

  • Cloud - Configuration, CDN, managed services
  • DevOps
  • Third-party ERP system
  • Third-party customer support system

Five-decade old automobile
performance components expert

Dynojet is an automobile performance components builder with almost five-decades of market presence. Dynojet’s products are spread across four different online stores Powercommander.com, Dynojetwb2.com, Cart.dynojet.com, and Dynojet.com.

Challenges

Dynojet planned to merge four of its brands under the parent brand name 'Dynojet'.

They wanted to improve traffic, keyword positions, and marketing capabilities through Search and Digital Marketing.

Solutions

URL Redirect

As stores under different brand names were centralized under domain Dynojet.com, Ziffity’s SEO team performed URL redirects to make sure there is no loss in traffic.

Keywords Rankings

The brand needed to have the positions of its high performing keywords intact. Ziffity helped Dynojet achieve it through content optimization and SEO techniques.

SEO Content

Appropriate meta contents for category pages and product-specific pages were added across the website to ensure there is no dip in rankings of web pages.

On-page Optimization

Ziffity’s SEO team handled the on-page optimization exercise in parallel with Magento Implementation that gave a head start for the brand’s marketing initiatives.

Traffic

Fueled by SEO efforts, keyword positions climbed up the ladder earning top spots in SERPs, which in turn resulted in a 100% increase in organic traffic.

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