Hudson’s Furniture

Who They Are?

Hudson’s Furniture is a retail chain specializing in commercial and residential furniture. The company offers a wide range of collections from 85+ renowned brands for indoor and outdoor furnishing needs through its well-spread network of 17 stores across Florida, USA.

What They Needed?

To improve its digital presence, customer experience, and accommodate growing needs, Hudson Furniture planned to move to Magento.

Hudson Furniture was not pleased with the progress made by the first agency that handled the migration.

The brand was looking for an eCommerce agency that could perfect the migration process and also take care of the improvements planned in the roadmap.

What Ziffity Did?


The furniture brand wanted to improve its online presence and hence chose Magento Commerce. Ziffity’s migration experts perfected the migration process of moving the store from a custom-built infrastructure to Magento Commerce 2.3.

Lead Capturing Tool Integration

As a majority of customers were placing orders online using the lead capturing tool, Ziffity made sure that it is integrated into multiple places across the website to make it easily accessible and improved conversions.

ERP Integration

The store’s third-party ERP system held 30,000+ SKUs which the brand wanted to display in selected sales channels based on attributes. Ziffity came up with a logic to meet the complex requirements and ensured seamless sync between Magento and ERP.

UX Enhancements

Ziffity’s design experts performed UI and UX improvements throughout the eCommerce store. The website was enhanced with interactive UI elements, and the cosmetic touches provided an appealing look for the website.

Managed Services

The brand signed Ziffity as a managed services partner to carry out support services like website audits, version upgrades, security checks, and also perform feature enhancements and custom developments in their roadmap.

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