WPI – Digital Marketing

Who They Are?

World Precision Instruments is laboratory equipment and surgical instruments manufacturer. The brand aims at enabling research scientists in the field of tissue biology, animal physiology, electrophysiology, and so on with cutting-edge tools, lab equipment, and surgical supplies.

What They Needed?

WPI was looking for a digital agency that can strengthen its brand presence through search engine optimization campaigns.

What Ziffity Did?

Seo Strategy

Ziffity planned on-page and off-page SEO campaigns to improve traffic, backlink strength and also help the brand rank in top positions for high search volume keywords.

Meta Tags Optimization

Meta titles, descriptions, and URLs of all the prioritized and low performing web pages were optimized with relevant keywords to achieve better rankings.

Content Optimization

Ziffity optimized existing content and carried out interlinking using relevant keywords across the website (PLP, PDP, and blog pages) to improve search engine rankings.

On-page Optimization

Ziffity made the website more search engine friendly by optimizing speed, sitemap.xml, and canonicalization, which catapulted the site to top rankings for many of the target keywords.

Off-page Optimization

Ziffity’s off-page optimization for targeted keywords improved new visits, built quality backlinks, and gained brand popularity among the medical research community.


The on-page and off-page optimization strategy together pushed keywords to high search engine ranking positions, which resulted in a 25% increase in organic traffic.

How did they benefit?

  • 37 targeted keywords climbed to top 3 SERPs.
  • 26 targeted keywords climbed to top 10 SERPs.

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