Who They Are?

Franklin Empire Inc. is the largest independently-owned electrical distributor in Canada, with over 75 years of market presence. The brand has a strong foothold in Canada, with 23 outlets spread across Québec and Ontario.

What They Needed?

The brand wanted a Magento agency to fix issues existing in Magento and 3rd-party ERP sync. The brand was looking forward to a dedicated partner to take care of technicalities like speed, security, and upgrades.

What Ziffity Did?

Magento Managed Services

Ziffity’s experts devised a personalized managed services plan to comprehensively cover continuous support and maintenance requirements of their Magento website.


Ziffity’s dedicated managed services team reinforced the online store’s security by installing patches released by Magento that helped overcome vulnerabilities.

Erp And Magento Sync

To ensure seamless connectivity between Magento and third-party ERP, Ziffity optimized queries and restructured communication between the systems.

Pim Integration

By integrating a product information management (PIM) system with the website, Ziffity helped the brand manage existing product data and release new products quickly.

Custom Build

By customizing the ‘Quick Order’ B2B feature offered by Magento, the store’s users were able to add products based on SKU or product name and place bulk orders easily.

Marketing Integration

To extend the marketing capabilities of the electrical distributor, Ziffity integrated a 3rd-party email marketing tool with the Magento backend.

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