Franklin Empire – eCommerce

Magento managed services for Canada’s largest electrical distributor.

Platforms

Industry

Electrical Distributors

Tech Stack

  • ERP integration with Magento
  • PIM integration with Magento
  • Email marketing tool integration with Magento

A 75-year-old electrical distributor
in Canada

Franklin Empire Inc. is the largest independently-owned electrical distributor in Canada, with over seven decades of market presence. The brand has a strong foothold in Canada, with 23 outlets spread across Québec and Ontario. Franklin Empire Inc focuses on supplying electrical components for new and old commercial and residential constructions and maintaining industrial plants.

On the services front, the brand provides OEM (Original Equipment Manufacturer) and MRO (Maintenance, Repair, and Operations) solutions besides other specialty services like lighting design and automation.

Challenges

The brand wanted a Magento agency to fix issues existing in Magento and third-party ERP sync.

To pace up the ordering placement experience for its existing users, the brand wanted to build custom B2B ordering features.

The electrical distributor needed Magento integration expertise to integrate email marketing and product information management (PIM) systems into its Magento backend.

To focus on sales and fulfillment activities, the brand was looking for a dedicated Magento managed services partner to take care of the store’s regular maintenance and upgrades.

Solutions

ERP and Magento Sync

Ziffity optimized queries and restructured communication between the systems to ensure seamless connectivity between Magento and third-party ERP.

Custom Magento Development

By customizing the 'Quick Order' B2B feature offered by Magento, the store's users were able to add products by specifying SKU or product name and place bulk orders easily.

Marketing Integration

To extend the marketing capabilities of the electrical distributor, Ziffity integrated a 3rd-party email marketing tool with the Magento backend.

PIM Integration

By integrating a product information management (PIM) system with the store, Ziffity helped the brand manage existing product data, achieve data consistency, and quickly release new products.

Security

Ziffity's dedicated managed services team reinforced the online store's security by identifying gaps via audits and installing patches released by Magento, which helped overcome vulnerabilities.

Magento Managed Services

Ziffity's experts devised a personalized managed services plan to comprehensively cover their Magento website's continuous support and maintenance requirements.

RoadMap

Magento managed services

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