Magento has legacies, milestones, accolades, and lots more. All of these would be interesting to know, but when you are looking to choose Magento as your eCommerce platform, there would be other factors you’d be more concerned about. We know that and have them covered in this blog.

We have listed the top 10 reasons why you should consider Magento to spearhead your eCommerce initiatives, which are:

  • Market share and market presence
  • B2B and B2C suite
  • Suits businesses of all sizes
  • Supports all commerce models
  • Out-of-the-box features
  • High on innovation
  • Grows with your business (Scalability)
  • Partner Community
  • Flexibility and Integration capabilities
  • Compatibility with other Adobe Clouds

Market-tested

Magento has been in the market since 2008. A span of 13+ years in the eCommerce market is a testament to the robustness and sturdiness of the platform. Magento’s acquisition by a bigwig like Adobe is another factor that proves the platform’s potential.

Magento’s market share proves how dependable the platform has been over the years. Magento powers over 213,057 stores in the world, 64,741 websites in the USA, and 14,438 stores in the UK, which clearly shows it is market-tested across several industries and geographies. It’s one of the most preferred platforms for both Enterprises and SMBs. Over 4000 enterprise-grade brands use Magento.

Magento is known for its 100% customizability, high scalability, integration capabilities, and out-of-the-box features it offers a business to start performing right from the word go. We’ll discuss those traits in detail in our upcoming sections.

Market segment-specific eCommerce suites

Magento has exclusive eCommerce suites developed to address the differences and support the B2B and B2C market’s unique requirements. You’ll be able to build a store based on the market segment your business belongs to.

If you are a B2B business, Magento’s B2B Commerce suite offers features to handle challenges associated with it like complex workflow, quote management, tiered pricing, multi-layered purchase process, vast volumes of transactions, elaborate product information, and so on.

If you are a B2C business, the platform offers all the essential features to enable next-gen eCommerce experiences possible. From support for omnichannel and headless commerce to enabling your business to deliver on consumer expectations like personalization, flexible payment and fulfillment options, merchandising, localization etc., Magento has it all.

Suits businesses of all sizes

Magento has three variants: Magento Open Source, Magento Commerce (now Adobe Commerce), and Magento Commerce Cloud (now Adobe Commerce Cloud). Magento Open Source is free and is suitable for small and medium businesses looking to start small and grow on the go. It has all the capabilities necessary to get a fully functional eCommerce store up and running with limited access to the out-of-the-box features of the platform.

Magento Commerce, the premium version of Magento, is for large and enterprise-level businesses looking for advanced eCommerce features right from the start. With Magento Commerce, you get more B2B functionalities, marketing features, better scalability, security, and support.

You can check out two of our blogs, ‘Magento Open Source Vs. Commerce‘ and ‘Magento Pricing,’ to better understand Magento variants and get a clear idea of the costs involved.

Supports all commerce models

Magento is built to support all the existing and evolving commerce models and approaches. Whether multi-channel selling or omnichannel approach, Magento can serve as the centralized administration hub that enables you to manage operations across the entire range of digital channels your business is into.

Magento’s headless commerce support comes in handy for businesses that are content-driven or where experience matters the most. You can have your store’s storefront running on a CMS (WordPress, AEM) and manage eCommerce operations via Magento. Apart from the eCommerce store, you can sell via social platforms (social commerce), build native mobile apps or progressive web apps (mobile commerce), and manage all of it from your Magento backend interface.

Out-of-the-box features

ElasticSearch – Built-in, customizable site search feature to improve speed, relevancy, accuracy, or search results.

Adobe Sensei – Product recommendation engine for personalizing suggestions for visitors. Powered by Adobe’s AI, Adobe Sensei, it leverages user behavior analytics to recommend products.

Business Intelligence – Advanced analytics that can crunch digital interactions of millions of users and provide actionable insights to strategize and improvise your marketing campaigns and business decisions.

PWA Studio – An in-house developed SDK to build a PWA app that’s mobile-responsive, loads faster, and provides a mobile-app-like experience to improve mobile conversions.

BOPIS – A fulfillment option that provides users the convenience to buy online and pick up at the retail stores nearest to their location.

1-click checkout – Auto populates user information on the checkout form to provide a zippy checkout experience.

Adobe Payment Gateway – An out-of-the-box payment solution for merchants to set competitive pricing for transactions. Supports deferred payment and tiered pricing. Easy access to transaction data and reports via the admin console.

Security Scan tool – Run over 21,000 security tests, check security status in real-time, get recommendations for resolving issues faster, access test reports, and track progress.

Advanced technicalities – Supports PHP 8.1, MySQL 8.0, GraphQL, and SDK for progressive web app development.

High on innovation / Frequent improvements

Magento is a platform that keeps improving. The platform is frequent in rolling out new features (Adobe Payments and 1-click checkout are the most recent), version upgrades (the latest is 2.4.4), and signing up new partners (FedEx) to help store owners like you keep pace with the rapidly changing eCommerce landscape.

With every version upgrade, Magento not only brings in advancements in the core capabilities of the platform but also addresses shortcomings in the previous versions. Upgrading your store to the latest version of Magento ensures that you can leverage the latest from platforms like technical improvements, security, and features.

Grows with your business (Scalability)

One of the most important reasons to choose Magento is that it can grow with your business. Magento is built for scalability and hence supports operations-heavy eCommerce stores. You can build and deploy sophisticated features on the go or customize the existing codebase to accommodate your specific business logic.

With Magento Commerce Cloud, which has the backing of AWS hosting, the opportunities to grow and scale are endless. The platform also offers a dedicated support team and access to performance-improving tools (Fastly CDN, DAM) that enable you to deliver a flawless storefront experience even at challenging times like sudden spikes in traffic and holiday season sales etc.

For example, the platform’s latest improvements like ‘Asynchronous Orders’ enables you to create 60,000 orders/hour (approximately), which would be crucial in achieving customer satisfaction in scenarios like flash sales.

Magento scores are high in cart-level performance, with technical advancements made for high-volume cart operations. Features like guest checkout, free shipping threshold, and MAP configuration improves the customer experience during the checkout phase.

Partner and Developer Community

Owing to the open-source nature of Magento, the platform offers limitless opportunities for developers to play around and build unique digital experiences. Any developer can download the code and build on it. This advantage has contributed to Magento having the largest third-party developer community than any other platform in the market.

Adding to the global community of 300,000+ developers, Magento has 1,150+ solution and technology partners across the globe. The abundance of quality Magento talents guarantees that you’ll be able to find individual experts or a team of talents from official partner agencies to get going with your Magento initiatives easily.

Magento has a marketplace that offers 5000+ extensions. If you don’t find a feature or functionality out of the box, you can find it in the marketplace.

Flexibility and Integration capabilities

Magento is known for its 100% customizability. From the home page to the checkout, every page can be customized to suit your specific needs. Magento’s Page Builder is a feature rolled out by Magento to make this process simpler. Using Page Builder, you can add dynamic blocks, customize page layouts based on the purposes you want them to serve, and place widgets anywhere required.

In terms of integration, Magento is highly accommodative and supports major third-party systems like ERP, CRM, marketing automation tools, payment gateways, and fulfillment systems. Magento provides built-in compatibility to easily integrate your eCommerce store with marketplaces like Amazon and eBay.

Compatibility with other Adobe Clouds

Magento is now among the long list of products that Adobe is already offering. Being placed under the Adobe Experience Cloud, Magento has the capability with other products in other Adobe cloud suites like Adobe Experience Manager, design tools like advertising, marketing automation tools, and more. After acquiring Magento, Adobe leveraged Adobe Sensei (machine learning and AI platform) to bring AI-driven product recommendation capabilities to Magento Commerce (now Adobe Commerce). In the near future, we could witness a lot more inter-compatibility between Adobe’s legacy-rich products and tool sets with Magento making it one of the most Omni-capable eCommerce platforms that brands can rely on.

Get ahead of competition with Magento

Magento offers everything you need to springboard to digital commerce or improve your exciting eCommerce presence. The platform has a diversified range of rich built-in tools, the power of AI, advanced analytics, marketing and SEO benefits, support for omnichannel commerce, and market-specific eCommerce suites as well. On top of these, you have a wide Magento talent pool consisting of individual developers and official partner agencies to handpick the A-team for your eCommerce project.

We hope this blog will serve as a starting point for your decision-making process. If you are interested to know more about how Magento compares with other leading platforms in the market, feel free to check out our comparison guides.

If you are looking for experts to plan your Magento Implementation or Magento migration project, Ziffity can help. We are an Adobe Silver Solution Partner with a team of 30+ certified Magento developers.

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