B2B Top Six – The Digital Transformation Success Playbook
In 2019, 60% of B2B companies are spending more on technology, including 26% who are increasing their spending by 10% or more – Forrester Research Inc.
Digital Disruption in the B2B segment has reached its primetime as B2B businesses of all sizes are eager to find technology solutions to outrun the competition. If you are a B2B brand planning to become future-ready, adopting omnichannel commerce and technology-driven business systems is imperative. Our eBook explains how technologies can put your business on the fast lane to success.
Included :
- B2B Trends
- Omnichannel Commerce
- Product Information Management (PIM)
- Marketing Automation
- Machine Learning Use Cases for B2B
- B2B Marketplaces
- PWAs for B2B
Preview the first 3 chapters of the book
What do B2B buyers expect and what are their characteristics?
B2B buyers spend more while purchasing on eCommerce stores
Nearly 50% of B2B buyers now make at least one-half of their purchases online.`` – B2BecNews research 2018.
This survey also reveals that over 25% of the B2B buyers perform 75% of their total purchases online. And this number is steadily growing.
B2B buyers spend more time online
B2B customers are not impulsive buyers and hence their average dwell time is always higher. 60% of B2B buyers research around 2-3 eCommerce websites before deciding to purchase. In case of buying customized products, the time taken for purchase goes up from a few days to weeks.
Product Information Management (PIM)
B2B buyers expect rich product information which is one of their top priorities. “81% of shoppers will leave an eCommerce store with inadequate product information” - FDIH. If you have an ERP, CRM, E-commerce platforms in place, imagine PIM as a system that complements these.
PIM serves as a system that interconnects siloed product information scattered across various suppliers and manufacturers and creates a product data ecosystem that can be controlled using a single interface.
PIM enables B2B brands to manage the product data needed to sell products across multiple sales channels like an eCommerce store, mobile app, point-of-sale system, 3rd-party marketplaces, and locations as well.
Marketing Automation
Marketing automation can nurture leads gradually and provide deeper insights into your marketing spend ROI. 68% of Marketers Struggle to Evaluate the Effectiveness of Digital Media Spend - Xaxis.
Why marketing automation and how can B2B leverage it? Marketing automation systems help automate, streamline, and measure marketing tasks. It helps eCommerce companies to enhance operational efficiency and increase revenue. Here, we focus on the key features and benefits of marketing automation systems for B2B eCommerce enterprises.
Check out our eBook
Digital Disruption in the B2B segment has reached its primetime as B2B businesses of all sizes are eager to find technology solutions to outrun the competition. If you are a B2B brand planning to become future-ready, adopting omnichannel commerce and technology-driven business systems is imperative. Our eBook explains how digital technologies can be a game-changer for growing B2B brands.
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