The secret sauce of eCommerce success for B2B Wholesale and Distribution
Self-service is essential for a B2B website. Most of your customers are looking for advanced capabilities like negotiated prices, bulk ordering, reordering, role-based permission for order approvals, differentiated pricing, and more.
Providing a DIY (Do-it-yourself) experience along with personalization can help your B2B eCommerce store win, engage, and retain more customers.
When it boils down to choosing the right platform for building your B2B eCommerce, sophisticated B2B-centric features are outside of the scope of platforms like Shopify or BigCommerce, which are meant for B2C.
Magento Commerce could be a worthy option. Our latest eBook discusses Magento’s B2B capabilities that can enable wholesalers and distributors to build great website experiences.