Put your brand at the forefront of every customer touchpoint with a proper digital marketing strategy in place. You've done your organization's digital transformation and built your digital presence. What's next? Getting the word out and placing your business where your customers thrive is how you ultimately evaluate your efforts.
Yes, Digital Marketing is a continuous process, but it gives results that benefit your business in various ways like less customer acquisition cost, brand recognition, faster conversions, and brand loyalty.
As your digital marketing partners, we first focus on building the right strategy. Our years of experience, proven track record, phased consulting approach, and detailed market study enable us to render you the perfect digital marketing strategy your business needs today and tomorrow.
Ziffity’s digital marketing consulting services
Get the right digital marketing guidance your business needs.
Market Behavior Analysis
Our Market Behavior Analysis includes SWOT Analysis and PESTEL Analysis that reveals details on the latest market trends, consumer expectations, best practices, changing technology landscape, and social and economic scenarios you should factor in to list and prioritize actions in your digital marketing campaigns.
Value Proposition Curation
Get to know the gap your brand needs to fill to be on par with competitors. We help you blur the lines between competitors by identifying the key differentiating factors. Through our competitor gap and market gap analysis, we determine what works well for your competition and what’s your missing piece to get ahead.
Market Presence Analysis
Know how well you have spread the word about your brand in the digital landscape. Determining your brand awareness from your target audiences’ (social channels) point of view and digital presence (web) from an online visibility standpoint is the key here. We achieve it through a ‘Digital Presence Audit’ and website audit.
Know who your ideal customers are beforehand. Our customer segmentation narrows the target segment your brand's marketing efforts should focus on for better results. After segmenting target audiences based on age, gender, interests, etc., we narrow them down further into buyer personas to define the right marketing strategy and messages.
Road Map Consultation
Our Roadmap Consultation helps you prioritize your marketing efforts in the way it works best. Through Sales Forecast Analysis, we channel your marketing efforts to achieve your forecasted ROI. Our Go-to-market Plan (GTM) and Channel Marketing Consultation tell how to roll out products and determine the channels that work.
Business Pitch Curation
Data forms the base for your marketing campaign’s effectiveness. While your brand might witness growth in several areas, our reporting keeps you focused on the key areas aligned with your KPIs and business goals. We help you create a reporting strategy that provides growth insights and crucial takeaways to improve campaigns on the go.