5 REASONS WHY SMBs SHOULD MIGRATE TO MAGENTO COMMERCE
The Coronavirus pandemic has forced major retail stores to shut a sizable portion of their operations. Stores like Macy’s and Nordstrom canceled orders for inventory, so even when they do open, the shelves are likely to be empty.
For a majority of consumers, these department stores were the primary source for buying. Now they have to find alternatives to meet their needs. On the flip side, consumers are staying at home looking for a safer way to buy.
What do these situations tell us? It is time for eCommerce retailers to fill this void. Our latest eBook highlights how moving to Magento Commerce can help SMBs fill up the needs of consumers to find a safe buying alternative.
- Creating engaging customer experience
- Loyalty programs
- Omnichannel approach
- Data-driven improvements
- Room to grow
Preview the first 3 chapters of the book
SMB retailers have big shoes to fill
2020 started off with such promise: low unemployment, wages on the rise, and good overall economic indicators. Then a novel coronavirus emerged, and the world turned upside down. Around the globe, tens of millions of people are sheltered at home.
Here in the U.S., tens of thousands of stores and restaurants closed temporarily by order of their governors, and over 30 million people lost their jobs.
In just one month, retail sales dropped by 8.7%, wreaking havoc for established retailers. In early May, J. Crew filed for bankruptcy, The Neiman Marcus Group is expected to follow suit, Lord & Taylor furloughed its entire executive team, and there’s serious concern the brand might not survive the pandemic.
Create engaging customer experiences
You work hard to attract customers to your site, and you need those investments to pay off. The best way to do that? Personalize their website experience with relevant and engaging content, products and offers based on their current and past shopping and browsing behaviors and interests.
Use data gleaned from your existing sales and website data to create nuanced personas -- budget-conscious moms, shoppers in regions that are still in pandemic lockdown -- to drive the customer experience. Deploy guided shopping and quizzes so visitors can tell you which products are of most interest to them, and show multiple options at various price points in search results to meet every shopper’s budget.
Consumers are omnichannel
Consumers will engage with your brand in numerous ways -- online, in-store, from a social media ad, or via their mobile devices. Let’s say a consumer discovers your eCommerce site and puts an item in your cart but clicks away without purchasing.
Is that customer lost forever? Not with an omnichannel approach to eCommerce.
All touchpoints to your business are fully unified, so you can pick up conversations from where they were left. You can, for instance, remind customers of the items left in the cart on social media, and even offer an incentive to convert -- free or low-cost shipping, double loyalty points for purchasing now, and so on.
Download the ebook now
The flexibility of your eCommerce platform is a major factor in determining how quickly you can pivot your business to institute the changes, technology, and processes you require to keep growing. This eBook explains why Magento can be an appropriate choice for aspiring small and medium businesses.download
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