Magento commerce vs SAP Hybris – battle between the best enterprise-grade platforms
For any fast-growing enterprise, scalability and flexibility to innovate are essentials. The platform you choose to build your eCommerce presence should offer them and also capabilities to target customers, engage and convert them across all channels.
When it comes to the choice of enterprise-grade platforms, for many, it boils down to choosing between Magento Commerce and SAP Hybris. Magento and SAP Hybris earned the top two spots in Gartner’s 2019 Magic Quadrant for eCommerce platforms.
If you are stuck in choosing between these two eCommerce platforms, our eBook can help. We have compared these two platforms based on 8 criteria to help you make an informed decision.
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Preview the first 3 chapters of the book
Planning for future growth
Ecommerce merchants have long enjoyed a steady growth in business, growing from a small segment of the consumer’s wallet 15 years ago to an impressive 16% of total retail in 2019.
Then along came the global stay-at-home orders, which accelerated its upward trajectory. By the beginning of Q2 of this year, online sales were up 68% over Q2 sales in 2019.
As a growing eCommerce brand, you feel the opportunities and challenges of the consumer’s increasing reliance on online sales daily. You realize that your brand is outgrowing the platform on which you built your site. To keep up with your growing business, you need more scale, flexibility, and a set of robust features to help you reach, engage, and convert customers across all channels.
Both Magento Commerce Cloud and SAP Hybris serve both B2B and B2C brands well. Often B2B players favor SAP because they already have an SAP license, and SAP is willing to negotiate on the cost of the license.
One advantage of Hybris, in terms of skill set, is, developing becomes a breeze if you know Java and Java Spring. You can get aligned with the framework and upskill an employee, but time to market depends. It will take anywhere from 6to ten months to build a site.
If you’re a big enough customer with a lot of SAP solutions running in your enterprise, SAP may be willing to provide you with a Hybris license at little to no costs, but don’t count on it.
For many eCommerce brands, a real cost concern with SAP Hybris is in its named user license. SAP charges about $1.00 per named user per year. A named user is a visitor who registers for your site as, say, part of your loyalty program or to receive your newsletters.
Many of these users may never buy from you, but with SAP, you’ll still pay a license fee with them. Hosting costs for Java applications are generally higher than the price for hosting PHP applications. In addition, with SAP Hybris, you will need to purchase a license for an ad server, such as WebLogic.
Download the eBook now
When it comes to choosing between enterprise-grade eCommerce platforms, for many, it boils down to Magento Commerce and SAP Hybris. As a matter of fact, Magento and SAP Hybris earned the top two spots in Gartner’s 2019 Magic Quadrant for eCommerce platforms. We have compared these two platforms based on 8 criteria to help you make an informed decision.Download
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