Who They Are?

One of top three wholesale electrical components distributors in the US Headquartered in the state of Connecticut. Customers include tens of thousands of electricians, contractors, corporate clients, architects, engineers and lighting designers.

What They Needed?

New age B2B and B2C ecommerce Platform.

US Electrical Services with their 11 unique brands were looking out for a feature-rich and flexible eCommerce platform. They wanted this new platform to cater to multiple customer segments – B2B & B2C, across the 11 brands and still be flexible to give best-in class brand experience and performance. The business also had multiple systems which needed seamless synchronization for operational ease.

What Ziffity Did?


Moved to Magento Open Source from a legacy based order entry system with a vision to achieve longevity with a reliable platform.

Complex Ecommerce Logic

Highly optimized modules to enable Customer segmentation and multiple shipping parameters and real-time tax calculations.

Third Party Integrations

10+ third party systems, including Hawk Search, Epicor, Akeneo, CDN and data warehouse to complement the business architecture.

Multi-site Implementation

11 unique brands, spanning across B2B & B2C customer groups – functioning from a single Magento instance.

High-end Services

A retainer team of 10; including Business Analyst, UX Specialist, Certified Developers, DevOps, Security and Automation Test Engineer.

Email Automation

Integrated Dotmailer with Magento to create a built-in channel for sending transactional and marketing messages to customers.

How did they benefit?

  • One-click deployment via continuous deployment and integration.
  • 15+ B2B centric features implemented.
  • Resolution time 2 hours for Severity 0 issues.
  • A fully integrated system in 9 months for 11 brands.

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