US Electrical – eCommerce

Creating a seamlessly connected omnichannel

14 websites

Integrated into a single
Magento instance

11 Brands

A fully integrated system
in 9 months


SKUs Managed
via PIM


features implemented


third-party systems

One-click deployment

via continuous deployment
and integration.

2 Hours

Resolution time 2 hours
for Severity 0 issues.




Tech Stack

  • Custom JS
  • Cloud - Configuration, CDN, managed services
  • DevOps
  • Mobile Commerce - Android and iOS
  • Third-party ERP system
  • Third-party customer support system
  • Third-party email automation system
  • Third-party PIM system

USA’s 3rd top
electrical distributor

USESI is a 44-year-old electrical supply giant in U.S.A.'s wholesale electrical components distribution market. USESI holds 14 subsidiary brands located at different locations and caters to a diverse customer base which includes electricians, contractors, corporate clients, architects, engineers, and lighting designers.

The company enjoys a wide distribution network and strong local presence making it one of the most sought-after brands in the U.S. market.


From having only a conventional B2B portal to cater to its existing audience, the brand (USESI) wanted to expand sales channels, improve customer experience and strengthen its digital footprint. The brand wanted its existing customers to adopt digital buying and increase new customer acquisitions through online channels.

USESI was looking for a flexible and robust eCommerce platform that can support customization specific to their business. The team zeroed in on Magento to power the brand’s omnichannel vision.

The electrical distribution major was looking for a reliable partner that had the technical know-how to bring out the best in Magento and establish a closely interconnected omnichannel ecosystem.



Migrated the infrastructure operating on a legacy order entry system to Magento to achieve better eCommerce capabilities.

Complex eCommerce Logic

Highly optimized modules to enable Customer segmentation and multiple shipping parameters, and real-time tax calculations.

Third-party Integrations

Integrated 10+ third-party systems, including Search, ERP, Product Information Management system, etc., to complement the business architecture.

Multi-site Implementation

14 websites under different brand names spanning across B2B & B2C segments were integrated into a single Magento instance for administration ease.

Handpicked Experts

A retainer team of 10 - Business Analyst, UX Specialist, Certified Developers, DevOps, Security and Automation Test Engineer.

Email Automation

Through email automation, the brand was able to send personalized messages to customers on abandoned carts, offers and account-based discounts to increase conversions.

Cloud Implementation and Support

Ziffity handled the AWS Cloud setup and configuration and currently provides managed services for the store’s infrastructure and application.

Performance Optimization

Leveraging Magento performance optimization best practices and caching techniques, Ziffity helped the store achieve a loading time of under 3 seconds.


Magento Managed Services, Cloud Managed Services

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