AMERICAN ACADEMY OF OPHTHALMOLOGY
Who They Are?
They are a global community of 32,000 medical doctors, they protect sight and empower lives by setting the standards for ophthalmic education and advocating for their patients and the public.
What They Needed?
Reliable Managed Services Partner.
The Academy was in urgent need of a stable Agency; a one who could be their one stop solution for all their digital needs. They needed eCommerce infrastructure management and at the same time consultation on user experience enhancement on the frontend with improved efficiency of their backend operations.
What Ziffity Did?
Managed Services
Ziffity’s Managed Services provided the Academy with a certified team who ensured that the website remained performing and profitable.
Redefining Ux
Improved the existing customer journey and buying experience by performing focussed usability study on various user personas and journeys.
Ecommerce Optimization
Version upgrades, regular updates of the security patches and added new custom features for ease of operations.
Back-office Integrations
Planning and implementing of integration among multiple backend systems to enable data synchronization across applications.
Magento Migration
Migrated the collaborative platform from Magento 1 to 2 to help the Academy leverage advanced commerce and content management capabilities of Magento 2.
Middleware Maintenance
Ziffity ensured frictionless order processing workflow by maintaining the middleware connect between the Academy’s Magento backend and third-party order management module.
How did they benefit?
- Enhanced user experience.
- Significant reduction in bounce rate.
- Improved site performance.
- Real-time integrated with OMS.
