American Academy Of Ophthalmology – eCommerce
Fast and secure Magento 1 to 2 migration for
20%
reduced loading time
15%
reduction in checkout time
99.99%
uptime
Platforms
Industry
Health
Tech Stack
- Third-party CRM
- Middleware for Magento backend and CRM
World’s largest association
of eye surgeons and physicians
The American Academy of Ophthalmology is the world’s largest association of eye physicians and surgeons. A global community of 32,000 medical doctors who protect sight and empower lives by setting the standards for ophthalmic education and advocating for patients and the public.
The Academy administers a diverse service portfolio that includes industry advocacy, innovative clinical education, public education and service through EyeCare America, and ophthalmic practice management expertise through the American Academy of Ophthalmic Executives.
Challenges
Strengthen the workflow between the organization’s CRM/ERP and fulfillment systems.
Improve eCommerce experience for ophthalmologists and ophthalmic staff purchasing research and educational materials.
Migrate from Magento 1 to 2 and outsource the support and maintenance responsibilities
Solutions
Magento 2 Migration
Migrated the collaborative platform from Magento 1 to 2 to help the Academy leverage the advanced commerce and content management capabilities of Magento 2.
Middleware Maintenance
Ziffity ensured frictionless order processing workflow by building and maintaining the middleware connection between the Academy’s eCommerce backend and third-party order management module.
Reimagining UI/UX
Our design team improved the existing customer journey and buying experience by reimagining the website’s UI based on usability study on various user personas and journeys.
Managed Services
Ziffity’s Managed Services team provides the Academy with continuous support and maintenance services ensuring that the website performs at its best all the time.
Integration
Integrated the eCommerce backend with third-party ERP and CRM systems to enable a smooth flow of data synchronization across applications.
Performance Optimization
Ziffity optimized the performance of the store and reduced the loading time by 20 percent. The website that 32,000 medical practitioners use was able to load in under 3 seconds.
RoadMap
Managed Services
