American Academy Of Ophthalmology – eCommerce

Fast and secure Magento 1 to 2 migration for

20%

reduced loading time

15%

reduction in checkout time

99.99%

uptime

Platforms

Industry

Health

Tech Stack

  • Third-party CRM
  • Middleware for Magento backend and CRM

World’s largest association
of eye surgeons and physicians

The American Academy of Ophthalmology is the world’s largest association of eye physicians and surgeons. A global community of 32,000 medical doctors who protect sight and empower lives by setting the standards for ophthalmic education and advocating for patients and the public.

The Academy administers a diverse service portfolio that includes industry advocacy, innovative clinical education, public education and service through EyeCare America, and ophthalmic practice management expertise through the American Academy of Ophthalmic Executives.

Challenges

Strengthen the workflow between the organization’s CRM/ERP and fulfillment systems.

Improve eCommerce experience for ophthalmologists and ophthalmic staff purchasing research and educational materials.

Migrate from Magento 1 to 2 and outsource the support and maintenance responsibilities

Solutions

Magento 2 Migration

Migrated the collaborative platform from Magento 1 to 2 to help the Academy leverage the advanced commerce and content management capabilities of Magento 2.

Middleware Maintenance

Ziffity ensured frictionless order processing workflow by building and maintaining the middleware connection between the Academy’s eCommerce backend and third-party order management module.

Reimagining UI/UX

Our design team improved the existing customer journey and buying experience by reimagining the website’s UI based on usability study on various user personas and journeys.

Managed Services

Ziffity’s Managed Services team provides the Academy with continuous support and maintenance services ensuring that the website performs at its best all the time.

Integration

Integrated the eCommerce backend with third-party ERP and CRM systems to enable a smooth flow of data synchronization across applications.

Performance Optimization

Ziffity optimized the performance of the store and reduced the loading time by 20 percent. The website that 32,000 medical practitioners use was able to load in under 3 seconds.

RoadMap

Managed Services

Before you go!

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