Tacori
Headless Commerce implementation for a legacy jewelry brand in the USA.
6x
faster loading time
Platforms
Industry
Retail and Manufacturing
Tech Stack
- GraphQL
- Next.js
- PWA
A leader in designing and manufacturing
engagement and wedding rings
Tacori is a renowned leader in crafting customized engagement rings, wedding bands, and fine jewelry based in Glendale, California. The brand’s in-house artisans, who are the best in the business, craft unique designs for its customers.
Challenges
The brand wanted to improve the store’s performance and provide engaging storefront experiences
The brand wanted to custom-build a lightweight frontend to provide a zippy experience
Solutions
Headless Transition
Team Ziffity performed a thorough analysis of Tacori’s loading speed issues. Ziffity sketched a phased roadmap to custom-build a lightweight frontend (headless approach). Team Ziffity decoupled the frontend from the monolithic architecture and established communication through APIs.
Product Customization
Focusing on personalization, the brand wanted to provide features that allow buyers to customize jewels. Team Ziffity built a feature through which users can choose their rings based on attributes like metal type, stone type, size color etc. This enabled customers to create unique pieces of jewelry, providing a great personalization experience.
Retailers Network
The brand designs and manufactures handcrafted jewelry and sells it through its chain of retail partners. For users to find the nearest store to buy the chosen jewelry, team Ziffity connected its retail network with the store.
Partner Fulfillment
After customizing products, a user’s order will be sent to the nearest retail shop for fulfillment based on the geolocation access or pin code provided. Users can provide appropriate pin codes based on the shipping address.
Customizable Frontend
Apart from headless implementation, team Ziffity provided a frontend which allows Tacori’s in-house marketing team to customize banners and blocks of content through a visual builder eliminating the dependency over the development team during frequent updates.
Total Cost of Ownership
The website’s frontend was operating on a third-party platform. Team Ziffity leveraged the platform to build a headless system. This enabled the brand to lower the total cost of ownership by minimizing the development cost and time involved in building a headless system from scratch.
AWS CloudFront
Ziffity’s AWS experts leveraged AWS Cloudfront with Amplify to build the website’s content distribution network (CDN). The low latency and high transfer speeds achieved through the set up helped the site respond faster, rendering a great experience for users.
Version Upgrade
Ziffity helped the brand upgrade to the latest version of Adobe Commerce. As the store’s current hosting solution lacked support to stage a version upgrade, Ziffity’s experts suggested an alternative to make it happen.
Middleware
Ziffity optimized the middleware to fix sync issues within the ERP and Adobe Commerce store’s backend. With the smooth flow of data between the two systems, the brand was able to get real-time order information and be prompt in fulfillment.
RoadMap
Managed Services
