Adobe Commerce Managed Services

A dedicated managed services team of Ziffity takes care of areas like version upgrades, integrations, module customizations, and more.

Version Upgrade

The online store, which was running on an older version of Adobe Commerce 2, was upgraded to 2.4.x. The upgrade helps the brand harness the heightened security, faster performance, and other handy improvements that come with the new version.

Custom Modules

To enhance the storefront experience for shoppers, the brand added 20+ third-party modules for functionalities like payments, fulfillment, user login, and so on. As a managed services partner, Ziffity takes care of the maintenance, upgrades, and customization of these extensions, ensuring the front-end experience is flawless across the website.

Performance Optimization

The eCommerce store had loads of products, configuration options, and millions of customers frequenting to make purchases. To render a zippy storefront experience, the brand wanted to improve its loading time. Ziffity’s Magento speed optimization experts converted videos across the website to GIFs to significantly reduce loading time.

Marketplace Integration

The brand wanted to cater to its growing demands by extending product availability across multiple digital sales channels. Ziffity’s Magento marketplace integration team helped the brand integrate Amazon and Walmart marketplaces with the eCommerce store.

Ziffity overcame the challenges involved in order synchronization and optimized product information to make product syndication across multiple marketplaces a breeze.

Third-party Systems Integration

The brand had a choice of third-party systems for operations. Ziffity’s Magento integration experts integrated ERP, marketing, customer support, and customer experience management systems with the Magento store.

Social Media Tracking

With a massive fanbase on social media, catching up with the users’ interactions on such thriving platforms is one of the priorities for the brand. To keep track of user activities on Facebook, Twitter, Instagram, and Tiktok, team Ziffity enabled Google Analytics tracking.

This enabled the brand to stay updated on key interactions like views, add to cart, clicks, checkout, and more. With this intelligence, the brand was able to conceptualize, implement, manage, and re-strategize marketing campaigns.

New Features Developed

Cookie Configurator

The 'Product Configurator', one of the key features that allow users to customize their Oreo cookie, needed a revamp. Ziffity's designers and Magento UI developers leveraged the 'Bundled product' type support of Magento and improvised design and functionalities. The configurator was also given additional features like the capability for users to upload custom images to be added to the cookie.

Shopping Cart UI Enhancements

Ziffity built a mini-cart feature that shows the summary of products added to the cart while users continue to search the store for more products to add. Built using AJAX, the mini-cart gets updated faster with minimal impact on the overall loading speed. Besides serving as a quick reference of products in the cart, users can also change order quantity and attributes of configurable products.

Corporate Gifting

Oreo had a bulk ordering provision for corporate companies to customize cookies and place orders for events. Ziffity’s development team customized the feature, enabling users to place orders for weddings.

Marketing Tool Integration

To keep customers informed about the promotions and abandoned carts, team Ziffity integrated a third-party email marketing tool with the store. Using the integration, the brand followed up on users to complete abandoned purchases by sending notifications via email and mobile.

Payment Integration

To extend the payment flexibility for users, Oreo wanted to add more payment options. Ziffity’s experts enabled credit card payments and integrated digital wallets like Apple Pay and Google Pay.

Shipping Features

The brand wanted to encourage users with a free shipping option to improve orders and increase AOV (Average Order Value). Ziffity built a mechanism that provides free shipping for orders that meet a specific order value determined by the brand.

Checkout Customization

Oreo wanted to simplify the checkout process and add features to complete purchases faster. Ziffity developed a feature that allows users to checkout directly through the mini cart.

Distribution Partners

Apart from selling cookies through its exclusive store, Oreo had several distribution partners for its products. Ziffity created exclusive product detail pages to enable users to order through its distribution partners, Target, Amazon, and eBay.

UI Customization

Oreo was keen on enhancing its store’s interface to provide a more engaging experience for customers. Ziffity's design and UI development experts revamped the visual and functional aspects of the product detail pages, as well as the header and footer, resulting in a more user-friendly interface.

Delivery Date Estimation

The brand offers multiple delivery methods to fulfill orders. Team Ziffity developed a feature that estimates the delivery date based on the chosen delivery method. This feature enabled the brand to inform customers about the estimated delivery date.

Greeting

Ziffity built a feature that enables customers to add a greeting card while ordering customized cookies for birthday parties. This feature helps users to add personal messages to their loved ones.

Out-of-stock Products

Oreo wanted to prevent people from ordering out-of-stock products. Ziffity’s Adobe Commerce developers customized the ordering feature to restrict users from adding out-of-stock products to the cart based on inventory levels.