Letsmakebeauty – Design

UX/UI design for cosmetic ingredients manufacturer

High quality cosmetics ingredients manufacturer

Letsmakebeauty stands as a leading supplier of the finest raw materials, catering to cosmetics brands specializing in skincare, haircare, sun care, and personal care essentials. Backed by a team of experts in science, green chemistry, technology, R&D, regulatory compliance, and global manufacturing, letsmakebeauty provides safe ingredients that help beauty brands create high-quality products for their customers.

Challenges

The brand wanted to build an online presence to make its raw material supply available online for entrepreneurs, innovators, startups and niche brands in the cosmetics industry.

The brand sought a strategic ally to craft its digital footprint and also build the UI functionalities.

Solutions

UX / UI Research

Letsmakebeauty chose Ziffity as its design services partner. Ziffity conducted research and sketched a phased approach to build a visually appealing and intuitive digital presence from scratch.

Buyer Persona analysis

The buyer persona analysis enabled Ziffity to categorize the brand’s buyer demographics into different personas and take into account primary persona’s expectations, pain points and so on to create a design that caters to it.

User Journey Analysis

Considering the various phases of each primary persona’s buying journey (Awareness, Discovery, Comparison, Decision, and Delivery), Ziffity’s experts created a design that addresses all the requirements a persona would need to interact with the website from the first touchpoint to fulfillment.

Competitor Analysis

Competitor analysis enabled Ziffity to identify the best design elements of the brand’s competitors and determine differentiating factors to provide a unique digital presence for the brand.

Wireframe and Mock-up

Based on the brand guidelines and stakeholder expectations, team Ziffity built a wireframe and then a mock-up design that’s unique and consistent across the website.

UI Development

Ziffity’s UI development team worked alongside the design team. From static pages to product listing and detail pages, Ziffity provided UI support to make the design functional and interactive for users.

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