Earthlite – Design
Reimagining UX for high-quality massage tables manufacturer
One of the leading makers of Massage Tables &
Supplies in the U.S.A
Earthlite, a company established in 1987, is focused on providing high-quality professional massage tables and spa essentials. EarthLite is the world's most trusted brand, favored by massage professionals, chiropractors, spas and medical facilities, and personal trainers. Headquartered in sunny California, Earthlite is a global company with facilities on three continents.
Earthlite wanted to reimagine its digital presence and provide fresh visual appeal for its customers.
The brand had its product split into separate brands like 'Earthlite', 'Day Spa', 'Living Earth Crafts', 'Continuum', and 'Tara Spa Therapy'. Earthlite wanted to apply the revamped design philosophy to its other brands as well.
The brand was searching for a partner to perform the design overhaul that could refresh its entire B2B and B2C portfolio's digital presence.
UX / UI Research
Earthlite partnered with Ziffity to reimagine its digital presence. Ziffity’s design experts performed market research and sketched a phased approach to build a refreshed theme that connects with the brand.
A deep dive into buyer persona allowed Ziffity’s design team to classify the brand’s user base into different personas and take into consideration the primary personas that’ll be visiting the store. The design was weaved in such a way it caters to their expectations and pain points.
User Journey Analysis
The user journey analysis helped in understanding the difference between the B2C and B2B buyers’ journeys and created differentiations in the design to cater to the specific market segments.
Analyzing competitors, Ziffity gathered knowledge on what works for the brand’s competitors and the gap between Earthlite’s existing design standpoint and that of the best in the market. Team Ziffity was able to identify factors to differentiate the brand in terms of visual appeal and create a unique presence for the brand.
Wireframe and Mock-up
Based on the brand guidelines and stakeholder expectations, team Ziffity built a wireframe and then a mock-up design that’s unique and consistent across the website.
Ziffity’s UI development team turned the designs sketched for static pages, product listing and product detail pages into functional and intuitive interfaces.