ExpressMed – eCommerce

Magento upgrade for a leading supplier of medicines and healthcare products.

Platforms

Industry

Health

Online-exclusive pharmaceutical
and healthcare products retailer

ExpressMed is an online leader in delivering health and wellness products across the U.S.A. The brand, known for its timely product delivery, has a combined market experience of 80+ years. ExpressMed, through its partnership with the leading health organizations, medical practitioners, and health care product manufacturers, provides top-quality products at competitive prices.

The brand also provides a library of educational materials for customers to easily browse and learn how to manage challenging health conditions better. The online-exclusive retailer offers a long list of product portfolios from hundreds of brands trusted by customers.

Challenges

ExpressMed was not able to meet the objectives they wanted to after migrating to Magento 2 and were not convinced in the way their previous agency handled their migration project.

The brand was looking for an agency that could overcome the shortcomings of the migration project and provide end-to-end managed services.

Solutions

Magento Managed Services

While taking over the managed services project, team Ziffity ensured that the site was audited from a design, technology, and digital marketing perspective, to identify all outstanding features and areas for improvement.

New Cluster Migration

Ziffity migrated the website to auto-scalable Magento Cluster. This ensured that the website gets the combined benefits of the individual components in Magento Cluster like load balancing, caching, auto-scaling, and so on.

Magento Upgrade

After advancing the scalability of the eCommerce store, Ziffity performed a version upgrade. The store was migrated to the latest version of Magento, helping it to stay updated on all fronts like security, application, and features and leverage the platform to the fullest.

Coupon Extension Customization

Ziffity customized a third-party Magento extension to perfect the coupon reviewing system. The customization enabled the brand to set rules for discount coupons based on different criteria like buy one get one, flat discounts.

Bug Fixes

With the help of certified Magento developers, team Ziffity managed to identify bugs across the website and rectify them to ensure the website is glitch-free.

Digital Marketing

Ziffity’s digital marketing team came up with search engine optimization plans and social media strategies to improve traffic, impressions, conversions, earn brand popularity, and build a loyal brand community.

RoadMap

Managed Services

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