Online shopping has become mobile first. Most customers now browse, compare products, and complete purchases on their phones. If your online store is not built for mobile users, you could lose sales before customers even reach the checkout page.
According to Adobe Analytics, smartphones accounted for 56.4% of online transactions during the 2025 holiday shopping season. This was the first holiday season where mobile generated the majority of online purchases.
Adobe also reported that U.S. consumers spent a record $257.8 billion online during the 2025 holiday season, highlighting the continued growth of eCommerce and the importance of delivering seamless mobile shopping experiences.
Salesforce Storefront Reference Architecture (SFRA) helps businesses build mobile-friendly storefronts that are faster, easier to maintain, and simpler to customize. It gives developers a proven framework while allowing brands to create shopping experiences that match their business goals.
Salesforce Commerce Cloud development experts can help you build a scalable solution that is ready for future growth.
Why mCommerce Matters More Than Ever
People use their phones for almost everything. They search for products, compare prices and place orders without switching to a laptop.
A slow or confusing mobile site can drive customers away. Even a few extra seconds during checkout can affect sales.
A good mobile shopping experience should load quickly. It should be easy to navigate. Customers should be able to search, browse, and pay without any hassle.
That is why businesses now follow a mobile-first approach. They design for smartphones first and then adapt the experience for larger screens.
Salesforce SFRA makes this easier. It gives developers a strong foundation for building responsive storefronts that work well across different devices.
What Is Salesforce SFRA?
Salesforce Storefront Reference Architecture (SFRA) is the standard storefront framework for Salesforce Commerce Cloud.
It gives developers ready-made components for common eCommerce features. These include product pages, search, shopping carts, checkout, and customer accounts.
SFRA also uses a modular architecture. This makes updates easier and reduces the risk of changing core code. Businesses can add new features without rebuilding the entire storefront.
If you are planning a new storefront or upgrading an existing one, experienced Salesforce Commerce Cloud development services can help you get the best value from SFRA.
Instead of building every feature from scratch, developers can customize these components to match the brand’s needs.
SFRA delivers seamless mobile shopping from search to checkout.
What Is Salesforce SFRA?
SFRA was built with modern online shopping in mind. It helps businesses create fast and consistent shopping experiences across mobile, tablet, and desktop devices.
Some of the biggest advantages include:
- Mobile-first storefront design
- Faster development
- Easier customization
- Better code maintenance
- Support for third-party integrations
- Faster feature updates
Because the framework is modular, developers can update one feature without affecting the rest of the storefront. This makes future improvements much easier.
SFRA also supports modern APIs and integrations. Businesses can connect payment gateways, search tools, loyalty programs, and other services without rebuilding the entire website.
In the next section, we’ll compare SFRA and SiteGenesis to see why most businesses now choose SFRA for new Salesforce Commerce Cloud projects.
SFRA vs SiteGenesis
If your store still uses SiteGenesis, it may be time to upgrade.
SiteGenesis was the original storefront framework for Salesforce Commerce Cloud. It helped many businesses build successful online stores. However, it is no longer the recommended approach for new projects.
SFRA was designed to replace SiteGenesis. It offers a more modern structure that is easier to customize and maintain. Developers can build new features without making large changes to the core code.
SFRA also supports today’s mobile-first shopping experience. It makes it easier to keep your storefront up to date as customer needs and business goals change.
For most new Salesforce Commerce Cloud projects, SFRA is the preferred choice.
Compare legacy SiteGenesis with modern, mobile-first Salesforce SFRA capabilities.
How to Upgrade to Salesforce SFRA
Moving to SFRA does not mean starting from scratch.
If your business already uses Salesforce Commerce Cloud, much of your existing data can be reused during the migration. Products, customers, and other business data can be moved to the new storefront with the right planning.
A successful upgrade starts with reviewing your current storefront. The next step is to identify custom features and third-party integrations. After that, developers can build and test the new SFRA storefront before launch.
Working with an experienced Salesforce Commerce Cloud development team can make the migration smoother and reduce business disruption.
With the right approach, your business can move to SFRA while keeping downtime to a minimum.
Follow six essential steps for a smooth Salesforce SFRA migration.
Best Practices for Building an SFRA Storefront
A good storefront is about more than good design. It should also be fast, simple, and easy to use.
Focus on the customer experience first. Keep navigation clear. Make search easy to use. Reduce the number of steps at checkout.
Your storefront should also perform well on every screen size. Test it regularly on phones, tablets, and desktops. Fix slow pages before they affect your customers.
Review your storefront often. Small improvements over time can make a big difference in customer satisfaction and sales.
Final Thoughts
Mobile shopping continues to grow. Customers expect every online store to be fast, simple, and easy to use.
Whether you are launching a new Salesforce Commerce Cloud store or replacing an older SiteGenesis storefront, SFRA can help you create a better shopping experience for your customers.
A well-planned SFRA implementation will not only improve your mobile storefront today. It will also prepare your business for future growth.
