The COVID-19 pandemic is a positive catalyst in making more people adopt digital buying like never before. A majority of shoppers are going to reach your brand through digital touchpoints, and your eCommerce store being the frontline cart puller among the digital channels, it’s important to make sure it’s in its best shape.
So, where do you start? Making sure your eCommerce store is operating on its platform provider’s latest version is the best thing to do. In this blog, we’ll look at the advantages that Magento Commerce store owners can experience by upgrading it to its latest version, 2.4.1.
1. Fortifying your Magento store
Magento has added a long list of security enhancements in its previous release Magento 2.4. But still, the latest version 2.4.1 has been loaded with additional security enhancements that would be handy.
Apart from the security improvements in 2.4, Magento 2.4.1 has got the CAPTCHA for order placement and payments (checks on REST and GraphQL endpoints). By including this feature, Adobe aims at eliminating carding, a cyber attack that results in a loss for merchants and shoppers alike. A CAPTCHA check at order placement and payment options makes it difficult for bots to use information.
Magento Security Scan tool
Magento Security Scan tool helps stores using Magento Commerce and Magento Open Source to secure their storefronts by enabling them to identify:
- Malware and vulnerabilities
- Security patches that are outdated
- Extensions that are vulnerable
- Skimming injections, if any (Ex: SQL injection)
- Security misconfigurations
The tool also acts as a go-to place for merchants to access Magento Commerce’s security best practices. The Magento Security Scan tool will analyze a store in the areas mentioned above and alert the store’s admin through an automated email notification so that immediate measures can be taken to avoid pitfalls.
2. Health Monitoring Tool integration with Magento admin
Adobe, by September 2020, enabled Site-Wide Analysis Tool Reports on a monthly basis for Magento Commerce Cloud users. The 2.4.1 update now integrates this tool with the Magento admin backend.
Through this integration, merchants can get quick access to information on their store’s performance, health, functionalities, and other crucial metrics. Additionally, the tool acts as a virtual assistant by helping admin users with recommendations to fix common issues, more like a DIY service.
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3. B2B Enhancements
Magento’s latest release is loaded with unique B2B features focused on improving workflows, security, and shipping. Here are a few:
Workflow-level changes for sellers and buyers :
- View Rule – A page for users to check out and know the rules that apply to their company (without edit permissions).
- The ‘My Approval’ tab in the ‘My Purchase Orders’ view now has an alert icon, which indicates the number of pending approvals.
- For multiple stakeholders in a B2B purchase journey like managers and administrators, version 2.4.1 has added bulk order approval and rejections.
- Extended capabilities in configuring shipping options.
- B2B buyers can clear shopping carts in a single action.
- B2B buyers can also easily create requisition lists by adding a shopping cart’s contents to it or customize it by adding individual items.
New Company Request Forms now include Google reCAPTCHA, which is aimed at reducing the creation of fraudulent accounts considerably.
Sellers can view a customer’s history of quotes from the Customer Detail Page providing a comprehensive view of their entire purchase history and preferences.
4. Frontend – Improvements in content and asset management capabilities
Preparing to delight end-users, especially during holiday seasons, means improving your ability to change product content and quickly provide different visual experiences. Contents like promotional messages, discounts need to be different, and imagery has to be changed to suit various personas. Magento 2.4.1 is all set to cater to this demand.
The latest version has rolled out improvements in content and media asset management, helping merchants to have better control over bringing products to market with refreshed content faster.
Adding more functionalities to the recently improved Media Gallery, Magento 2.4.1 has made asset management easy – searching, finding, and editing. Images can be filtered based on the storefront area in which they are used. For example, CMS blocks, category, product page, etc.
Features like bulk image uploads, advanced filtering, duplicate detection and creation of custom metadata add more merry to administrators.
Apart from these improvements, Magento is focusing on improving its PWA Studio components to provide an enhanced mobile experience for users and is expanding its GraphQL coverage. The latest version also includes multiple performance improvements, quality level changes and has integrated custom connectors and extensions with its core components.
For both B2B and B2C segments and sellers and buyers, Magento 2.4.1 has loads to offer. For merchants, this upgrade can help a great deal in delighting customers with improved experiences and handling heavy loads with technicalities superior to competitors. Keep watching the space for updates on Magento’s upcoming version 2.4.2.
Don’t miss out on these updates that can up your game for the upcoming year.
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