The largest of eCommerce conferences, The Internet Retailer Conference & Exhibition (IRCE 2018) happening from June 5th to 8th, will bring together over 10,000 attendees from the e-retail community alongside solution providers and keynote speakers like Seth Godin, Dave Gilboa, Mariah Chase who will be sharing their vision for success in the digital world.
Since its inception in 2005, IRCE has continued to serve as the epicenter of digital transformation for retailers and one of the best places where retailers can network and shop.
What’s special about IRCE is its mix of conference and trade show model that provides exposure for businesses of all sizes to evolving technologies, solutions, industry insights and contents required to catch up with the market that’s rapidly evolving.
We are just a few days away from IRCE 2018 and here is what you need to know.
What’s in it for newbies?
Among the 16 workshops spread across the 4-day event, the following three could best benefit newcomers and growing small businesses.
- New Recruit Boot Camp – Basics and essentials for online business growth
- Search Workshop – Strategies for online stores to increase traffic.
- Design & Usability Workshop – Tips on creating engaging desktop and mobile websites.
Top 7 sessions you shouldn’t miss at IRCE 2018
1. General Session
By Seth Godin
Location: Skyline Ballroom. Wed, June 6th: 9am-9:30am.
2. Amazon & Me Workshop
How to Get Your First 50 Reviews – By Jeff Cohen & Peter Marlenga
Location: Skyline Ballroom D. Tue, June 05, 2018: 11:00 AM — 11:45 AM.
3. Strategies for Top Executives Track
Is it More than Buzz? What Can AI Really Do for My Business? – By Guido & Vish
Location: Skyline Ballroom C. Wed, June 06, 2018: 1:15 PM – 1:45 PM
4. Marketing: Proven Winners Track
Connecting with the Z Generation – By Rachel Tipograph & Tiffany Zhong.
Location: Skyline Ballroom E. Wed, June 06, 2018: 4:15 PM – 4:45 PM
5. Omnichannel Leadership Track
Building Omnichannel Teams, Technology and Goals – By Alex Lirtsman & Matt Butlein
Location: Skyline Ballroom D. Wed, June 06, 2018: 10:30 AM – 11:00 AM
6. Marketing: New Tactics Track
How to Sell Online When Google and Facebook Won’t Take Your Ad Money – By Ben Petersen
Location: Skyline Ballroom E. Thu, June 07, 2018: 1:45 PM – 2:15 PM
Marketplaces in 2018 and What’s Coming in 2019 – By Fareeha Ali
Location: Skyline Ballroom B. Thu, June 07, 2018: 10:30 AM – 11:00 AM
600+ Exhibitors – Where brands can look for solution partners
From eCommerce agencies to niche specific solution partners, IRCE 2018 will have exhibitors across broad categories. Web design agencies, hosting solutions providers, order fulfillment partners, marketing brains and experts on technologies like IoT and Artificial Intelligence will be there for retailers to help in deciding their upcoming digital spend.
The Exhibit Hall will also be the venue for seven lounges where attendees can network and unwind.
RetailX 2019 – IRCE’s latest initiative
Integrated shopping experiences that blur the line between online and physical store shopping is one of the disruptive changes in consumer behavior that has demanded brands to up their tempo in creating an omnichannel experience.
IRCE has come up with a new initiative, RetailX 2019 to address this purpose. This event will bring together three shows namely, IRCE, GlobalShop, and Retail.
The inaugural event of RetailX will be held at McCormick Place in Chicago from June 25-28, 2019 and is expected to have around 20,000 attendees and 1,200 exhibitors.
Ziffity will be there at IRCE 2018
We, Ziffity, will be standing as an Implementation Partner of VTEX, the SaaS-based cloud commerce platform at booth #1939.
As a full-service eCommerce agency focusing on design, technology, and marketing, Ziffity has partnered with VTEX to diversify its range of offerings around cloud-based eCommerce platforms.
VTEX is the only multi-tenant True Cloud Commerce™ platform in the digital commerce market with an auto-scaling elastic cloud infrastructure that leads to higher conversion rates and lower TCO. Utilizing an exclusive patent-pending Smart Checkout technology, a secure, intuitive and easy password-free process, VTEX presents a superior and seamless option for digital commerce with a comprehensive, fully-adaptable and unified solution that keeps pace with ever-changing customer expectations.
Companies running the VTEX platform have seen a 54% increase in conversion rates and a significantly low rate of cart abandonment. VTEX platform serves more than 2,300 online stores in 25 countries and is currently trusted by top brands worldwide including Sony, Walmart, Danone, Whirlpool, Coca-Cola, Lancôme, Pandora, Avon, and LEGO. VTEX was also ranked on Gartner’s Magic Quadrant for Digital Commerce 2017.