Today’s tech-savvy customers reach you through various means, yet the core message of engagement needs to remain authentic & consistent, no matter what the channel is. Your website acts as the heart and soul of your organization. By leveraging a reliable CMS, you can manage content in a more accessible way to render on any channel, put your competitors behind, and pave the way for fantastic customer experience ascendancy.
In this blog post, let us peek through the factors that make Adobe Experience Manager (AEM) the preferred CMS among enterprise users. Before probing into the details, let’s have a quick recall about Adobe Experience Manager (AEM) and its modules.
What is Adobe Experience Manager (AEM)?
AEM is a Content Management System (CMS) which allows effortless and dynamic digital asset management with document management solutions, engagement options, community portals, and means to manage user-generated content.
Creative teams can use AEM as a primary workstation that allows them to work together in tune from different locations and deliver attractive media to users across various channels.
AEM is a part of Adobe Experience Cloud, which has a suite of solutions like Adobe Analytics, Adobe Audience Manager, Adobe Campaign, Adobe Advertising, Adobe Target, Adobe Commerce Cloud, and Marketo Engage. It’s up to you to use AEM alone or in conjunction with any of the other components.
Five modules that act as pillars of AEM are —Sites, Assets, Mobile, Forms, and Community—which collectively make it a highly preferred CMS platform to create and deliver high-traffic websites, forms, and mobile applications.
What Makes AEM a better CMS, and why is it the 1st choice of top companies?
Although we have lists of excellent features, we choose to show a few portions that stand out as a competitive edge to AEM from our perspective.
Digital Asset Management (DAM)
Adobe Experience Manager’s built-in DAM allows you to store content, and manage visual assets on the cloud, empowering your peers to access project files from various locations. Thus, achieving efficiency to a greater extent with centralized storage. Also, the DAM’s strength prevails in a few more features, such as the dragging and dropping of assets.
Besides, editors can work on a comprehensive set of information per asset. Automatic creation of web renditions triggered when an asset is uploaded, just another powerful feature. Precisely, we assume that AEM’s DAM makes the process of editing and publishing assets intuitive and smooth.
Creative Dashboard
The project dashboard allows editors to manage projects through a central environment. Every project is a group of resources that are linked together and represented by a tile.
Adobe Experience Manager provides users the possibility to add numerous types of information to their projects. While the most used ones are websites and assets, these editors can also connect external links, project information, team details, and tasks with their respective projects.
Cloud Integration
Marketing is undoubtedly more than just building customer experience for the web; it should also be feasible to observe analytics, target a specific audience, and even create campaigns.
Integration within the Adobe Marketing Cloud is an effective way to bridge the DAM and marketing efforts of any business, which is the ultimate belief of Adobe. Connectors within Adobe to integrate with numerous third-party tools make it robust and extensible.
Extensive Search and Content Editing
AEM lets you add metadata and tags to files uploaded in the cloud to provide easy access to the media. You are thereby spending less time looking for the right media, making the future searches much faster and easier.
Content editing in AEM enables people to create and manage WebPages in minutes rather than hours. The preview capabilities give the editor a clear idea of how the content will look without the need to publish the content.
Media Conversion and Video Management
AEM automatically converts your files into different formats that can engage various audiences across channels. With the help of AEM, you can showcase products using a variety of videos on multiple screens, which drives engagement, gets hold of the customer’s attention, and cultivates brand loyalty. Insights and analytics that the tool offers help you understand visitor behavior and distribute content accordingly.
Content Personalization
Digital content is getting published every minute, but not everything seems appealing for every visitor in the same way. So it is crucial to refine the content depending on the profile of the visitor.
AEM does it for you by capturing user details such as location, relationship to available products, usage & search history, and much more data. While the user navigates through the web pages, the visitor’s profile is built automatically, supported by information. Henceforth, AEM lets you deliver personalized content to every customer visiting your page, creating a great brand experience.
To sum up, quickly, Adobe Experience Manager has been a choice of many top companies across industries. Multiple research reports state Adobe AEM as a stand out product in the world of Web Content Management (WCMS) solution for enterprises.
Considering that AEM is a part of the Adobe Marketing Cloud, it will be a one-stop solution to establish your online presence. You can seamlessly integrate with Marketo to leverage exciting features.
Compatibility with Adobe Commerce
Adobe Experience Manager is super-compatible with Adobe Commerce (earlier Magento) and Adobe Commerce Cloud. Both AEM and Adobe Commerce are a part of Adobe’s Experience Cloud offering.
Since it acquired Magento, Adobe has focused on tightly integrating the CMS (AEM) and the eCommerce arm (Adobe Commerce) to provide merchants with a seamlessly connected experience.
eCommerce brands operating or choosing Adobe Commerce can have Adobe Commerce for its backend operations and AEM as its frontend in a headless commerce approach. In other words, AEM and Adobe Commerce together are an ideal combination for any eCommerce brand to experience the best of commerce, content, and marketing capabilities.
If you are a B2B or B2C brand eying a headless commerce approach, a Magento Development service provider like Ziffity can help. Check out our Magento Development Services to explore further.
There are tons of features in AEM that outplays competitors, but we cling to few that are much popular in our panorama. Wish to know how Adobe AEM can help your business in aligning marketing and sales goals with overall business objectives? Let’s talk!
Our Experts at Ziffity can guide you through the nuances of the tool in simple steps. To know more about it, write to us at contactus@ziffity.com or visit our website or consult our experts.
