Whether you are a designer, a UI expert, a marketer or simply someone who loves the web, staying on top of the latest web design trends would be a nice thing.

So, we thought of putting together a few of the web design trends 2019 we see taking shape across the web design space. They will shape how we see and experience the awesomeness of the web.

Here you go.

Broken grid layout & Split layout

For the perfectionist, asymmetric layout, broken grid layout or the split layout can be a heartbreaker. Nevertheless, it is turning out to be a ground-breaking shift in the UI/UX design practice giving designers new spaces to show content.

Broken grid layout ditches the concept of displaying content in boxed grids and columns. It embraces a chaotic way of presenting the data as a result of which users get a refreshing experience every time they visit the page.

Full-screen video  (Cinemagraphs)

The thing about the video is that it can say a million words more than a picture or the written word. In 2019, we are going to see many websites play full-screen and high-definition video. It could be a stock video that says a story with a voiceover, or an explainer video that delves into the fine details about the product or service works. Of course, there would be a text accompanied by a CTA to complete the lead funnel.

Use of hues & gradients

Muted tones, solid colors, pan tones, etc. are quietly evolving to become better. Stark hues and gradients are coming back to rule the roost in 2019. Warm and fresh colors, inspired by color psychology and attuned to invoke the right emotion in users would take center place everywhere. Apple has already led the way with its ad featuring a bezel-less iPhone X with a hue background.

We might even get to see images being overlaid with hues and gradients with vibrant colors.  Not the black screen opacity that we are used to. Thanks to AI-based color tools like Khroma, we can see more striking and adventurous colors that were not seen before.

Overlapping Elements

Overlapping not always looks like clutter. If done right it could create a beautiful mesh of elements, shadows, and text that can excite the user. In fact, overlapping elements can give fresh air to look to the mobile app and web interfaces.


Short animations, which primarily would be in the form of GIFs would be used in large-scale to convey complex ideas that otherwise take a lengthy blog. Animations, unlike videos, can be used extensively throughout the length of a website, thus empowering designers to say more with little space and within a short amount of time. Their visual prowess also makes animations highly engaging compared to other forms of content.

Voice & AI-friendly Interfaces

Voice search is all set to take over the type-it-in way of running online searches. Smart marketers have already made plans to leverage the increasing volume of voice searches to beef up their marketing and SEO efforts.

There is also the rapid inclusion of Artificial Intelligence and Machine Learning into all imaginable interfaces, ranging from mobile apps to web pages. So UI designers would want to figure out natural interface patterns that can respond to user queries with accuracy.

Data Visualization

Data presented in numbers is boring. They are hard to look, can’t help arrive at conclusions quickly and often cause misunderstanding. But, data when visualized using graphs, charts, doughnut diagrams, pie charts, etc. can help make sensible easily.

Given the surge in analytics and data crunching for decision-making, we can expect to see data visualization becoming an integral part of the UI designer’s arsenal in the coming days. For cloud-based platforms and SaaS solutions, data visualization will be a key differentiator compared to the legacy module based ERP systems.


To delight an online user and make him feel at home when visiting a website, you need microinteractions. The basic idea is to cater to the user’s need for acknowledgment. Microinteractions could be as simple as showing system status, visualizing input, providing call-to-action button and so on.

Duotone & Double Exposure

Designers love to play colors. After all, they are heavy color users. Duotone and Double exposure is a catching trend that is letting designers spray around some colors to give a fresh lease of life for dull and grey web pages.

Mobile first approach

Gone are the days when mobile responsive designing was done at the last leg of development. Now it is the first step before everything else. The drastic increase in mobile usage and SEO-friendliness have influenced UI designing. Designing for the small screen first and then working rest of the way up is what mobile-first approach all about.

From the ancient web pages that scrolled seconds later to mobile-first web pages, we have come a very long way in seeing and experiencing the web. These web design trends 2019 will further accentuate the web experience as such pushing uses to a whole new level of immersive experiences.

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