Today’s episode features Andrew Bouchard, Ziffity’s Business Development Manager, North America. Andrew helps SMBs and Enterprises pick the right digital technologies to springboard into eCommerce, identify growth opportunities and probe into unexplored territories.
In this video podcast, Andrew will be discussing strategies that can help Health and Beauty online retailers prepare for the demands posed by ever-changing buyer expectations.
Video Podcast Transcript
Topic: The health and beauty ecommerce makeover – Raising to the future needs.
Hey guys – I’m Andrew from Ziffity; welcome to our exclusive podcast channel, “Ziffity QuickChat.” I’m here to talk about the top 5 tips for the health and beauty companies to overcome the difficult times.
Consumer behaviors and expectations are changing, especially during these challenging times. The changes are happening really fast, especially with the Health and beauty industry. To stay in the game and be competitive, you need to prepare your online store to facilitate the experiences that fulfill customers’ needs. In this video, we have come up with strategies that can help health and beauty eCommerce companies like yourself.
Strategy #1: Guided Selling – It’s more like replicating an in-store experience where a sales assistant guides you towards finding the product you are looking for. It could be a questionnaire, a quick quiz, an interactive chatbot conversation, or an AR-based engagement.
Strategy #2: Loyalty Programs – Sign-up rewards, redeemable reward points, discounts for non-sales activities like social media updates can drive user engagement and sales.
Strategy #3: Help customers stock up with ‘Product Bundles’ – Bundle products and offer discounts like buy 3 get 1, spend more than $100 to get free shipping. Such bundles can help cross-sell, improve conversions, and average order values.
Strategy #4: Create content to promote product discovery – Learning about new things and trends drive the community of health and beauty product buyers on the web.
Strategy #5: Upgrade your eCommerce system to accommodate changes faster The flexibility of your eCommerce platform – It’s an important factor to consider as it determines how quickly your brand can bring changes to the market that new-age customers demand.
Thank you for your time and happy reading, everyone.