RAM Tools – eCommerce

Magento Managed services for leading distributors of professional hand tools.

75%

faster loading page speed

8

eCommerce stores built

22+

extensions customized

Platforms

Industry

Distribution

Tech Stack

  • DevOps
  • Mage Mojo
  • Elasticsearch

A leading B2C brand for power tools and
construction supplies

Ramtool is a renowned B2C brand that provides professional hand tools, concrete accessories and chemicals, tools and equipment, building materials, fasteners and waterproofing materials for construction requirements and contractors. The brand is a one-stop-destination to buy hard-to-find tools online.

The family of brands include multiple sub-brands in the U.S. and Canada. The brand operates across 450 branches across North America providing tools for 15 construction related professions.

Challenges

Ramtool wanted a dedicated managed services partner to own the maintenance of the brand’s multiple stores.

The brand was looking to build stores for each of its sub-brands to enable online shopping for its entire customer base.

Due to slow page loading, the brand was not able to provide a zippy shopping experience.

Solutions

Performance Optimization

Loading speed was one of the major challenges that hindered the brand’s storefront experience. Team Ziffity performed an audit and identified performance bottlenecks. Through code optimization, data clean-up, caching and speed optimization best practices, Ziffity achieved a 75% improvement in loading time.

Version Upgrade

The website was upgraded to the latest version of Magento Community Edition. By keeping the store up to date, the brand was able leverage the new features, security fixes, improvements and also lesser total cost of ownership.

Magento Extensions

To serve the specific needs of the brand, team Ziffity identified ideal free and premium extensions. Modules like checkout, promotions, wishlist etc were customized to enhance the frontend experience as well as backend operations.

Magento Customization

Leveraging the flexibility of Magento, Ziffity’s certified developers performed customization. It helped in adding additional functionalities in fulfillment, payments, order processing and so on besides keeping the site light and fast.

Third-party Integration

Apart from maintaining the middleware that communicates with Adobe Commerce and ERP and PIM systems, team Ziffity perfected various other third-party systems that were directly integrated with Adobe Commerce. It includes site search, payment gateways, fulfillment systems, taxation, and marketing automation tools.

DevOps

Combining Agile development methodology and DevOps approach, Ziffity ensured swift and quality delivery. The brand was able to release updates faster and build the digital presence of the rest of its owned brands in a short span.

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