Are you wondering about the best eCommerce platform for your migration? If you’re a mid-market eCommerce brand in the US, it’s likely a question you’re grappling with.

We recently accessed a report from the RMW Commerce Consulting team. It offers deep insights into the current thinking of mid-market eCommerce merchants and what they should consider while migrating to a new eCommerce platform. You can download their report here

We’ve shared key insights from the report and our perspective on the mid-market eCommerce landscape as well.

Mark Friedman and Rick Watson from RMW Commerce, describe the current market scene as follows:

  • Mid-market merchants are not happy with their current platforms.
  • They are focusing on investing in providing omnichannel experience, marketing, and analytical solutions.
  • SaaS platforms are a perfect fit for mid-market merchants in terms of TCO, support, and time to market. But, when the need for sophisticated customization arises, they are bound to look at open-source platforms.

So what are the factors to be considered while choosing the right platform? Some of these include insights from our end.

Phased approach

Begin by structuring your project. Start with platform migration, review existing functionalities for necessary changes, and list new features to be added. When evaluating leading eCommerce platforms, understand their release schedules.

Implementation partners

Watch the implementation partner community. A growing number of system integrators or implementation partners means you get experts easily to stage your replatforming. Talk to merchants and check for their credentials and experience handling migration projects and integrations.

Data migration

Analyzing data plays a vital role in the replatforming process. All your crucial information, like customer data and incremental data, should be securely moved to your new system. Check the time and effort required to map the data from the old to the new one.


To build a unique digital experience, the flexibility of the platform is important. You would not want the platform’s rigidity to stop you from building new features.


If you are depending on your ERP system to pull your pricing, product details, inventory information, etc., check if the new platform is allowing your current ERP system to be integrated seamlessly.

SEO Analysis

The SEO score of your website would have developed gradually over time. Altering the URLs could potentially harm the SEO scores and diminish its ranking. Therefore, it’s crucial to preserve all URLs during the replatforming process to maintain the site’s SEO ranking.

Choosing an eCommerce platform considering these factors can help you end up with an appropriate platform that can support your business long term.

Mid-market, open-source platforms have been acquired by big platforms with other clusters of products for marketing, design, etc., according to the study by RMW Commerce Consulting.

Though choosing them will be advantageous due to the out-of-the-box offerings and cross-connected marketing, analytical, and design capabilities that merchants can easily integrate into their stores, the total cost of ownership might go high.

Ideal eCommerce platforms for mid-market merchants to consider

The report adds that platforms like Commerce tools and Shopware could be the ideal choice for mid-market brands trying to migrate to an open-source alternative. Why? The report lists the reasons as well.

The report attributes the advantage of Commercetools to its MACH Alliance, microservices, and headless core. Shopware, on the other hand, with its open-source nature, adds an advantage with its flexibility and is an option for budget-minded and growth-oriented merchants.

The report also stated that several globally renowned brands, which chose monolithic platforms, continue to use implementations that were done almost a decade ago. This approach may work for enterprise-grade brands, as they have pioneered innovations and adopted the best technologies and eCommerce strategies early on. For mid-market merchants aspiring to reach the level of established enterprise eCommerce brands, such rapid innovation can be challenging.