How can B2B stores tackle purchase process challenges? - An interview with Lance Owide
Lance Owide - General Manager for B2B at BigCommerce
The B2B purchase process involves multiple stakeholders and decision-makers, making it complex and long. Though the process cannot be shortened, B2B stores tend to miss the opportunities to improve the experience across the buying journey. Listen to the top strategies that can help you achieve it from Lance Owide, General Manager for B2B at BigCommerce.