Ever-changing consumer behaviors and expectations have made eCommerce imperative for manufacturers, wholesalers, and distributors alike. Technologies and eCommerce platforms that offer B2B-centric features out of the box have evolved rapidly over the years, making eCommerce build comparatively less complicated. Despite this healthy change, it is still challenging for B2B brands to achieve digital growth objectives. Why? In this podcast, Ziffity’s B2B Ecommerce Solutions Specialist, Marco Rodriguez, will explain in detail.