SWFA Optics
Magento 1 to 2 migration services for an outdoor sports accessories retailer.
Platforms
Industry
Sports | Retail
Tech Stack
- Elasticsearch
Leading provider of highly durable and reliable scopes
SWFA is a trusted retail brand for high-quality outdoor sports optics with over 30 years of market presence in the USA. The brand’s diverse portfolio includes precision rifle scopes and a full range of scope accessories, designed to meet the needs of both enthusiasts and professionals.
Challenges
To modernize its eCommerce presence, innovate faster, and improve security, SWFA wanted to migrate to Magento 2 (Adobe Commerce Cloud).
-SWFA wanted to improve the store’s internal site search experience.
The retailer wanted to merge its two distinct lines of products.
The brand wanted to leverage built-in features of Magento 2 and reduce dependency on third-party extensions.
Solutions
Magento 1 to 2 Migration
Team Ziffity devised a migration plan to securely transfer crucial orders and customer data to Magento 2 without data loss. Ziffity also rebuilt customization to suit the Magento 2 environment and worked on leveraging the out-of-the-box features of Magento 2.
Site Search
To improve the internal site search relevance, speed, and accuracy, and provide users with an enhanced search experience, team Ziffity leveraged and customized Elasticsearch, letting go of the store’s existing search system.
Merged Portfolios
SWFA wanted to combine its product portfolio. Alongside the migration, team Ziffity unified the products sold across two brands into a single source for its entire clientele to purchase from.
UX Enhancements
Our designers performed tweaks to the existing store design to improve user experience and support the design hierarchy of Magento 2.
Leveraging Built-in Features
Team Ziffity performed Shopware customization to keep the custom-built features of the store intact. Further customizations also helped the brand reduce its dependency on third-party systems and introduce innovations faster.
Solution Architecture
Ziffity’s Magento-certified experts leveraged the advanced out-of-the-box features of Magento, enabling the brand to reduce dependency on third-party extensions and code customization.
