SAFCO Dental
USA’s renowned brand of dental supplies
3x
improvement in loading speed
Platforms
Industry
Manufacturing and Distribution
A leader in the USA’s dental supplies market
SAFCO Dental is one of the leading suppliers of dental surgical equipment and products for dentists. The dental equipment distributor also provides over 1500 manufactured products under its brand. Partnering with top brands like 3M, Dentsply Sirona, Kerr, Premier, Hu-Friedy, Coltene, etc, SAFCO Dental provides over 30,000 products online.
Challenges
The brand’s eCommerce store experienced performance issues operating on a legacy system.
With an outdated design and interface, customers found it hard to navigate through products and order easily.
Solutions
User Experience
UI/UX analysis helped identify usability issues. Team Ziffity transitioned the store to the Hyva theme to enhance performance and provide the development team with more flexibility to customize according to the brand’s requirements.
Hyva Checkout
With the upgraded Hyva theme, the brand improved checkout performance. With features like one-step checkout, users can complete orders faster, reducing dissatisfaction.
Promotions
SAFCO Dental conducts numerous campaigns each month for brand promotion, seasonal sales, and product discounts. Ziffity’s Magento development team customized the checkout to accommodate the complex promotion rules for varied customer groups. The checkout optimization enabled the brand to execute campaigns without compromising the store’s performance.
Search Optimization
As a part of improving the site’s usability, team Ziffity wanted customers to have a better product discovery experience. Ziffity leveraged the Aloglia search engine and grouped items based on criteria such as price, brand, size, and more to render relevant results based on the search parameters. The search optimization helped reduce API calls, thereby rendering faster results without a performance dip.
B2B-specific Features
To enable users to order faster, Team Ziffity has built features such as quick orders, back orders, and reorders. To enable responsive after-sales support, we automated the workflow for handling returns. Ziffity also built a custom feature that allows customers to access their entire order history with the store, enabling them to reorder items more quickly.
Speed Optimization
By successfully upgrading to the Hyva theme and utilizing performance optimization strategies and caching techniques, including Varnish Cache and Fastly (CDN), Ziffity improved the site’s loading time by 3X.
Platform Migration
The store experienced difficulties in building new features and integrating with third-party systems. Team Ziffity migrated the store from its custom-built eCommerce infrastructure to Adobe Commerce Cloud.
