Dynojet – Digital Marketing
Who They Are?
Dynojet is an automobile performance components builder with almost five-decades of market presence. Dynojet’s products are spread across four different online stores Powercommander.com, Dynojetwb2.com, Cart.dynojet.com, and Dynojet.com.
What They Needed?
Dynojet planned to merge four of its brands under the parent brand name Dynojet and wanted to improve traffic, keyword positions, and marketing capabilities in parallel.
What Ziffity Did?
As stores under different brand names were centralized under domain Dynojet.com, Ziffity’s SEO team performed URL redirects to make sure there is no loss in traffic.
The brand needed to have the positions of its high performing keywords intact. Ziffity helped Dynojet achieve it through content optimization and SEO techniques.
Appropriate meta contents for category pages and product-specific pages were added across the website to ensure there is no dip in rankings of web pages.
Ziffity’s SEO team handled the on-page optimization exercise in parallel with Magento Implementation that gave a head start for the brand’s marketing initiatives.
Fueled by SEO efforts, keyword positions climbed up the ladder earning top spots in SERPs, which in turn resulted in a 100% increase in organic traffic.
How did they benefit?
- 50% increase in revenue post-launch.
- 100% organic traffic increase post-launch
- Top 10 SERP positions for crucial keywords