Travers – Experience Assurance
Accessibility testing for a metalworking and industrial supply superstore.
Industrial Supplies and Metalworking tools
More than 9 decades in supplying quality tools for machine shops
Founded in 1924, Travers provides product selection and expert application support for machine shops and metalworking. Travers offers over 500,000 tools from more than 800 brands and holds a vast range of Made-in-USA products. Their product portfolio includes end mills, calipers, abrasives, micrometers, drills, deburring tools, boring bars, and more. The brand also offers services like calibration, re-sharpening and technical support.
As a brand that enjoys millions of customers across the US, Travers wanted to provide smooth accessibility for its differently-abled customers.
Team Ziffity suggested the ADA and WCAG compliance of the eCommerce industry to ensure that customers with any physical challenges are able to access the store hassle-free.
To achieve ADA compliance, Ziffity’s QA team performed experience and web accessibility testing across the store.
Leveraging accessiBe, the AI-powered web accessibility solution for businesses of all sizes, team Ziffity was able to identify various accessibility issues the site was posing for differently abled people.