Presperse – Design

Creative solutions for a four-decades-old beauty product ingredients manufacturer

A trusted partner to the world’s best beauty brands

Presperse is one of the renowned names in manufacturing quality ingredients and compositions for skin care, sun care, hair care, color cosmetics, and beauty products. With over forty years of market presence, Presperse is trusted by the world’s best beauty brands. Presperse is also known for its core values of quality, sustainability, research, and green chemistry.

Challenges

Presperse wanted to build an online portfolio to showcase its products, market presence, and credibility it has held in the industry for over four decades.

The brand was looking for a partner to handle the UX design and UI for its corporate website built on WordPress.

Solutions

UX / UI Research

Presperse signed up with Ziffity to handle its UX design for its portfolio website. Ziffity’s design team, upon research and discussions with stakeholders, planned to create a neat and appealing website to showcase the products and legacy of the brand.

Wireframe and Mock-up

Adhering to the brand’s color palette and stakeholder expectations, team Ziffity created a wireframe and mock-up for the website. Team Ziffity also ensured consistency in the look throughout the website.

UI Development

Ziffity’s UI developers collaborated with the design team to turn the static web pages into fluidic-responsive and functional interfaces.

Categorization

To showcase the various information the brand wanted its audience to know, team Ziffity facilitated the website structure to feature the brand’s legacy, history, CSR activities, achievements and accolades and its wide range of products and services.

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