PacknWood – Digital Marketing

SEO campaign for eCommerce sales growth and brand visibility.

25%

Traffic increased
in 6 months

20%

Sales increased
in 6 months

50

Business KW positions
placed in the first page

Platforms

Industry

Food Packaging

Focus areas

  • SEO

A 35-year-old American and British
B2B2C brand with a supply network in 4 continents

Packnwood is an American and British B2B2C brand of the French company First Pack that has been serving innovative food Packaging products for over 35 years with a supply network spanning across Asia, Africa, Europe and North America. The brand is a pioneer in providing cutlery, tableware, packaging, and storage products that are environmentally sustainable and fashionable.

Challenges

Packnwood wanted to improve its traffic, keyword positions, and revenue through strategically planned search engine optimization campaigns.

Solutions

URL and Meta Contents

Ziffity’s SEO team optimized URLs, meta titles, meta descriptions, and alt tags to improve keyword relevance, density, and achieve better rankings for targeted keywords.

Page Speed Optimization

As speed is a ranking factor in Google searches, Ziffity improved loading speed using techniques like Gzip compression, image optimization, CSS minification, and so on.

Microblogging

With the help of Microblogging, the brand was able to grab attention for targeted areas like best sellers and high-value products, which increased conversions eventually.

Content Propagation

Ziffity’s well-thought-out bookmarking and directory submissions strategy helped in promoting the brand’s key offerings, increasing backlink strength and referral traffic.

Content Optimization

Contents across the website, like product detail pages, listing pages, product descriptions, blogs, and FAQs, were optimized to make them search engine friendly.

Traffic

Fueled by SEO efforts, keyword positions climbed up the ladder earning top spots in SERPs, which in turn resulted in a 25% increase in organic traffic.

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