Kurt Geiger – eCommerce
Adobe Commerce (Magento) managed services for UK's #1 premium footwear brand.
50%
faster website loading speed
100+
features built
20+
third-party systems integrated
100000+
SKUs managed via PIM
Platforms
Industry
Fashion / Apparels
Tech Stack
- PIM (Akeneo) Integration
An upmarket footwear and
accessories retailer in the UK
Kurt Geiger is one of the most preferred premium footwear brands in the UK. The brand was founded in 1963 and is headquartered in London. Kurt Geiger has over 70 stores and over 170 concessions within department stores. Farfetch is an online luxury fashion retail multi-vendor platform that sells products from over 700 boutiques and brands worldwide.
Challenges
The brand needed a dedicated managed services partner agency to take care of its store operating on Adobe Commerce.
Kurt Geiger wanted to integrate its exclusive online store with a marketplace, Farfetch.
The brand wanted technical expertise to resolve site issues and perform testing across the website.
The British footwear brand wanted to provide the best-in-class user experience and improve performance.
Solutions
Performance Optimization
Team Ziffity sorted out the performance issues using cashing and on-page optimization techniques based on the inputs from targeted application and server audits.
Managed Services
A dedicated managed services team is taking care of the website’s version upgrades, continuous improvements, and implementing new features.
Adobe Commerce 1 to 2 Migration
Ziffity’s Adobe Commerce migration experts migrated the store from Adobe Commerce 1 to 2 to help the brand leverage the advanced capabilities of Adobe Commerce 2.
Additional Features
The development team built customer features like checkboxes, configurable and invisible ReCaptcha. Team Ziffity used the Powermapper tool for Accessibility Standards Testing. This helped in achieving compliance with W3 WCAG accessibility standards.
Third-party Integration
Ziffity’s managed services performed 20+ third-party integration, including PIM ensuring seamless communication between the eCommerce backend and the systems.
Marketplace Integration
Ziffity integrated the Adobe Commerce-powered website with a 3rd party marketplace. Ziffity has enabled zero-touch supply chain management leading to seamless transactions between the two systems.
RoadMap
Continuous support and maintenance
