Hi-Tech Car Audio – eCommerce

BigCommerce implementation for a car infotainment retailer

Platforms

BigCommerce

Industry

Automotive | Retail

Tech Stack

  • Next.js
  • Page Builder
  • Stencil

Car audio accessories and installation service provider

Hi-Tech Car Audio is a retailer of audio and video accessories for cars, motorcycles, and marine vehicles. The brand provides installation services for infotainment systems, security systems, and safety systems. Hi-Tech Car Audio’s team of stereo experts also offers custom audio solutions that integrate seamlessly with your vehicle’s factory set-up. In addition to audio expertise, the brand also provides car tinting, vehicle wrap, and paint protection services.

Challenges

The brand had an offline store for car audio accessories with a basic WordPress website to showcase its products and services.

Hi-Tech Car Audio wanted to build its eCommerce presence and was looking for an agency to implement it.

Solutions

BigCommerce implementation

As the digital partner of Hi-tech car audio, Ziffity built the brand's eCommerce store from the ground up, leveraging BigCommerce's out-of-the-box features and SaaS capability.

Theme

Using BigCommerce Stencil, the platform's provision for building SEO-friendly themes, Ziffity built the brand's storefront. The Page Builder feature helped customize the storefront's look, layout, colors, fonts, header, and footer to suit the brand's design guidelines and color codes easily.

Customization

To accommodate a variety of product data, such as technical specifications, parts warranty, and service warranty, Ziffity customized the product detail pages and forms to get specific input from customers on what they were looking at.

Integration

Hi-tech Car Audio wanted to build a loyal online community for the brand on social media and earn customers' trust through genuine reviews. Team Ziffity integrated premium BigCommerce extensions to encourage user-generated content and social media followers.

Vehicle Fit Guide

To simplify the process of finding the right audio and video accessories according to the vehicle type and brand a user owns, Ziffity integrated a third-party system to build a feature named 'Vehicle Fit Guide'. This allows users to choose their vehicle's make, year, and model to get relevant suggestions on the infotainment systems that best suit their automobile.

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