DiversifiedCPC- Content (WordPress)

Re-imagining UI and improving SEO strength through WordPress expertise




Tech Stack

  • JavaScript
  • CSS
  • WordPress

A 50-years-old Hydrocarbon manufacturing company

DiversifiedCPC has been one of the most trusted sources in the hydrocarbon manufacturing industry since 1964. The brand produces high-quality hydrocarbons, specialty gasses, and blends used by various industries for safety, quality, and operational requirements.


DiversifiedCPC wanted to reimagine the digital presence of its official website. The brand planned for a design overhaul and functional changes to provide a refreshing and smooth experience for users.


Managed Services

As the managed services partner, Ziffity performed weekly website audits, SEO audits, and performance checks. This helped in maintaining the website technically at its best shape to provide a glitch-free experience for users.


Ziffity’s UI developers worked in parallel with the design revamp initiatives. Starting from the home page, Ziffity provided UI support for functional changes across the site’s static pages.

Technical Audit

Team Ziffity performed technical website audits on a weekly basis that helped in identifying the bottlenecks that hinder the store’s performance and also opportunities for improvement.

Performance Optimization

Based on the findings from the technical audit, Ziffity prioritized the factors that affect the speed. Ziffity’s WordPress experts performed code-level changes in CSS and JavaScript to improve FCP, LCP, and CLS scores.

Development Team Support for SEO

Ziffity’s WordPress experts chipped in to provide support to enhance the SEO strength of the website, like blocked internal resources in robot.txt and URL redirects.

Post Revamp Support

Post the UI revamp, Ziffity’s SEO team and WordPress experts worked on monitoring and fixing minor issues to maintain the site in its best technical condition.

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