The purpose of a digital commerce platform is to deliver a memorable customer experience. Choosing the right platform can significantly transform your business in both online and offline markets. It can help streamline your operational efficiency and create new growth opportunities.
Every eCommerce platform has its own pros and cons. Here’s an honest comparison between Magento and Shopify highlighting the factors that differentiate Magento as an eCommerce platform.
In today’s marketplace, consumers have gone beyond simply buying products and expect an engaging shopping experience. The eCommerce platform you choose should be flexible enough to cater to the experiential demands of the customer and deliver innovative interactions.
Let’s check which of the two eCommerce platforms, Magento and Shopify, are suitable for engaging customer experience. We have picked the top 5 criteria as given below:
Magento Vs Shopify – Top 5 Criteria
Magento Vs Shopify for Growing Businesses – Engaging Customer Experience
|Drag-and-drop page builder, Content Staging and Preview to create unique brand experiences.||Standardized, structured templates with some customization options.|
|5000+ add-on extensions available in Magento Marketplace for managing payment, shipping and more.||2400+ add-ons on Shopify means it needs some more time to catch up with Magento Marketplace.|
|Magento allows you to sell configurable, complex products. Buy online and pick up in-store and pre-ordering are other options available to enhance customer interaction.||The checkout process is simple and there are more options required for innovation in customer interaction.|
Magento Vs Shopify for Growing Businesses – Customization and Flexibility
|100% customization capabilities of Magento mean businesses can deliver the exact unique experiences their customers demand while differentiating their brands, with a completely flexible feature set and storefronts.||Shopify has some templates and APIs and so there is a finite set of functionality that merchants can change. |
New functionality development specific to brands can be done in Shopify Plus for which the min revenue requirement is above $50 million.
|Magento allows you to fully customize your checkout experience/shopping cart.||Credit card and checkout pages customization capabilities include settings provisions and templates but more features are yet to be introduced in the basic plan.|
|Magento integrates with all existing applications (e.g. CRM, CMS) and systems (e.g. ERP, PIM, AMS). As your business grows, you will need additional 3rd Party systems to support the growth. Magento offers the scalability to handle complex integrations.||Integration with other systems can be done through Shopify API.|
Magento Vs Shopify for Growing Businesses – Hosting
|Hosting and network reliability is under the control of each individual company. One can choose any reliable service provider to run the eCommerce site. Magento also offers Cloud hosting for Enterprise clients.||Being a hosted platform, hosting infrastructure is shared among Shopify users.|
Magento Vs Shopify for Growing Businesses – Numbers
|Merchants that use Magento grow 3x faster on average. (Magento Claim)||Business growth is good for merchants who use Shopify provided they host simple eCommerce with minimum customizations.|
|5000+ Add-ons (Free & Paid)||2,400 + Add-ons|
|License Fee – Magento Commerce – $1,988 per month. |
Integrates with leading payment gateways. Payment is done directly to the gateway.
|For each sale, Shopify charges a transaction fee. This fee decreases if you upgrade to higher plans. As you climb higher on plans, Shopify reduces the transaction fee so that you can take more out of every sale.|
Magento Vs Shopify for Growing Businesses – Future Growth
|Magento is a scalable solution allowing endless customization. You can add features and functionality based on the requirements needed in the future.||Merchants using Shopify’s basic plans have to look for alternatives when they need to scale up.|
|Compatibility with third-party solutions and additional digital tools makes Magento, an easy choice for enriching customer interaction with your brand.||Shopify supports simpler product catalogs and regular functionalities that are required by small eCommerce companies.|
|With Magento, you can centrally manage B2B, B2C or both with dedicated brand stores. This makes replatforming or seeking help of niche commerce platforms, unnecessary.||Shopify focuses on B2C and can handle simple requirements. So, for rapid expansion, say B2B, Magento is more suitable than Shopify.|
|Cross-border requirements like multi-site, multi-language and multi-brand can all be conveniently managed from a central location.||To maintain multiple sites at a global scale, Magento can do it better.|
How Magento wins the race
Magento is one of the scalable, secure and user-friendly eCommerce platforms out there in the market. There are tons of reasons to recommend Magento for any eCommerce store.
Magento is mobile-friendly and open source with a huge module library. This platform is flexible as it allows controlling interfaces at the backend while developing stunning user experiences at the front-end.
Read More: Magento for headless commerce
Third-party services like payment gateways, Google tools like Google Analytics and the latest SEO features can all be quickly integrated with Magento. Further, managing multiple stores is also possible and each store can be made to work autonomously as well.
Read More: Magento eCommerce services
Marketing tools are inevitable to promote your online store and thankfully, Magento has built-in features like multi-tier pricing, landing page tools, flexible coupons and more. The latest version of Magento comes with new features and enhancements to improve mobile user experience, reduce page load time and more.
Every merchant should choose an eCommerce platform that can resonate with their business requirements, priorities and future expansion plans.
Merchants who need a simple eCommerce store may find both Magento and Shopify equally appealing.But to create a unique shopping experience with a host of customization options and also need a platform that supports both B2B and B2C categories, Magento is recommended.
Whether it is engaging customer experience, customization, flexibility, hosting or future growth, Magento has features and functionality that can solve most of the merchant’s eCommerce challenges.
Are you considering Magento for your eCommerce store? Get a free consultation from our experts.