We at Ziffity are glad to have been a sponsor at Imagine 2018. Here is what we saw, heard and the key takeaways we think you should know about.

Imagine 2018 was an annual event hosted by Magento at Wynn Las Vegas, where eCommerce merchants dropped in huge numbers (1000+) to get to know the latest technology innovations and practices in the eCommerce industry. Adding to this, technology pioneers and partners like us made the turnout to 3000+.

From start to end, the event had several special sessions, breakout tracks, keynote speeches, developer certification programmes and sponsored events, sequenced and organized well. Industry insiders like Bill Scott of PayPal, Eric Broussard of Amazon, Peter Sinclair of Universal Music Group shared their business wisdom with the attendees.

But it wasn’t all work and no play. Live bands, multi-cuisine food corners, lunch and breakfast networking sessions were perfect timeouts to socialize. The entire Magento team and the venue hosts Hotel Wynn have paid attention to the last detail to make things happen without a glitch.

Inspiration and eCommerce success story

Magento Imagine 2018 had two highlight speeches, one from celebrity Jamie Foxx and the other from entrepreneur Melissa Ben-Ishay, founder of ‘Baked By Melissa’.

Jamie’s speech had a great dose of enthusiasm as he inspired attendees sharing his personal approach in taking on fear. His A/B testing of one-liners before his standup comedy shows was a great example of out of the box thinking to stay unique and achieve success. And by the way, Jamie Foxx owns a sunglasses brand which he sells online through a website built on Magento.

On the other hand, Melissa Ben-Ishay President & Chief Product Officer at ‘Baked by Melissa’, shared her 10-year journey of launching an online store even before having physical stores for her baked products and how the brand now has 14 retail locations.

Ziffity at Magento Imagine 2018

With an established service portfolio in the e-commerce space, Ziffity has been off-late focussing on using Artificial Intelligence technology to enable e-commerce websites to provide a personalized experience to users, automate customer support and sales processes through bots. Hence ‘AI-powered eCommerce and you’ was Ziffity’s main theme for this event. Demos of our voice-enabled chatbots and presentations were well received by the event attendees.

Sharing our expertise in key eCommerce departments like the design, marketing, and managed services to various merchants and hearing their challenges was an enriching experience for the Ziffity team.

B2B manufacturers and distributors expressed their interest in understanding Magento’s B2B module and how it meets their requirements.

What we observed and are upbeat about?

From all our discussions during the 3-day event, we observed that Magento is growing in popularity not only amongst SMEs but also for enterprise-grade businesses that demand sophisticated features. This clearly suggests that Magento is cutting across boundaries at a brisk pace and with frequent innovations happening, merchants can be assured that they made the best choice by investing in Magento.

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