The emergence of e-commerce has been a disruptive force for industrial wholesale and distribution companies. Distributors need to rethink their business-to-business (B2B) strategy and reach the direct-to-consumer (D2C) world to match the ever-evolving customer expectations. Traditional distributors are aware that their industry is rapidly changing, and the services they were once valued for no longer provide a competitive advantage for them.

Today’s distribution ecosystem needs to emulate the mindset and tactics that have helped e-commerce companies succeed. Distributors should focus on customer experience (CX) and support them across multiple digital touchpoints.

Millennials’ expectations for the B2B shopping experience are influenced by the same expectations they have for B2C shopping. If wholesalers/ distributors don’t have a stable eCommerce channel to draw customers and show them the value of their products, they are likely missing out on a huge number of buyers.

Ecommerce and digital transformation don’t unlock the full potential for businesses selling to consumers. To compete for market share as a wholesale distributor, they need to be part of the industry disruption and give their customers what they want. That means having an online presence that creates a seamless customer experience from search to checkout.

The message is straightforward for wholesale distributors – Don’t be left behind. They have to create or optimize eCommerce to help their businesses innovate and grow.

E-commerce is instrumental to the success of most businesses, including those in the wholesale industry. Wholesale Distribution businesses have started to employ the latest eCommerce platforms as constituents in their long-term business strategies.

Magento platform improves the wholesale distribution commerce with the tools to form a fully centralized management system. It is the advanced commerce platform to meet the increasing commerce demands and industry interests. Magento’s business management solution for the wholesale and distribution ecosystem is universally deemed the most progressive e-commerce solution for all online companies.

As a Silver Partner of Adobe, Ziffity has neatly bundled Magento into three packages – Magento Implementation, Managed Services, and Migration to cover every eCommerce needs comprehensively.

Today, for distributors and wholesalers, nothing is more important than their business’ online presence. It is a major source of revenue and is a great way to attract new customers, retain old ones, and keep the business afloat. Leveraging digital content sources like documents, images, infographics, videos, and apps is a great way to keep customers informed and maintain strong relationships with partners, stakeholders, and vendors.

Leveraging the power of Adobe Experience Manager, Ziffity will help distributors elevate customer engagement and create an experience that people remember. We help you leverage our Adobe Experience Manager expertise to deliver solutions across business functions and build a truly integrated experience.