PIM (Product Information Management) System is the centerpiece of your eCommerce operations.
PIM shoulders the responsibility of carrying the breadth of product attributes and volume of your product portfolio. PIM also gets along with crucial internal systems like ERP and so choosing a PIM becomes all the important.
Things get complicated on the run if you do a mistake here.
The common mistake in choosing a PIM system
Most of the eCommerce brands choose their PIM system based on their current needs and of course, the compatibility of the PIM system with the eCommerce platform they use.
But, your business is bound to grow. The more channels you are managing, the more products you introduce, it gets challenging in the course. Choosing an enterprise PIM should not be an afterthought. The early the better.
Migrating to another PIM system halfway through your business growth is a complete rework that can disturb a well-organized internal ecosystem of an eCommerce brand.
How to choose a PIM for enterprise needs
So, how to choose an enterprise-level PIM system that works best now and in the long run as well? The questions that follow could help.
Does it offer consistent workflow?
Workflow forms the base of a PIM system that facilitates the addition of new product information to existing ones on the go.
Keep in mind that any PIM system that’s prepared for an enterprise, will require a set of basic data to be provided while adding a new product. For example, data such as price, SKU or product description.
This base data will be helpful in adding any additional content in the future. This is a sign that shows the PIM system you are choosing is following an organized pattern in adding more information to a product in the future without any clutter. PIM solutions with clear workflows for adding information will enhance user experience.
How flexible it is towards accommodating frequent changes?
The ability to make changes frequently to product data explains how flexible a PIM system is. In an enterprise scenario, adding new product information or making changes to existing data happens frequently.
Though product data editing is a common feature in all PIM systems, not every system is built to make changes in a user-friendly way.
While choosing a PIM solution for your enterprise, ask this question. Is the PIM solution built with provisions that enable frequent, hassle-free editing?
Such systems can help you keep product data up-to-date and bring products to market with all latest information, faster.
Is it fast?
It is key to understand the PIM system’s performance for a large volume of data. If your business is already handling a lot of SKUs or if you have plans for aggressive expansion of product ranges, this characteristic of the product will ensure that you don’t regret later.
Your import and export processes need to happen within an acceptable time span, without getting interrupted or seeking manual intervention. Look for such performance benchmarks of the PIM system or even better, test it with your relevant data as part of the demo.
Can the PIM system keep up with your business growth?
Your company is bound to have growth plans, both long and short term. As a growing enterprise-grade company, your organization needs a PIM system that is highly scalable.
Including new product lines, quick product launches, changing product portfolio and adding new sales channels are requirements that would grow in parallel with your business expansion.Check how scalable is the PIM system you are considering.
Having discussed the questions that would help you land on the right PIM system, we wish to conclude with a suggestion.
Akeneo PIM can certainly be a choice for your evaluation as the platform has consistently performed in the market. It is available in both community and enterprise editions that can serve both SMEs and enterprise brands.
If you are a B2B or B2C brand looking out for a PIM system, Ziffity can help. Drop us a note for a free consultation and let’s see how we can be of help.