Who They Are?
Essentially a magazine publication, for home design ideas – Dwell caters to the best of the architects and designers. It provides them with news, ideas and inspiration through stories, blogs and articles.
What They Needed?
Content, Commerce & Social using Microservices
Having managed Drupal & Magento for their content and commerce needs respectively, Dwell now wanted to leverage on their reader’s affinity with the mobile device and foray into being a Social platform.
This step was planned to move from being just a content and commerce exclusive website to being a social publishing platform which brings artists, architects, and readers together.
What Ziffity Did?
Implemented API first architecture using React.js, Hapi.js and Node.js to deliver a flexible and scalable application.
Mobile First UI/UX
Tailored a mobile-first customer journey to improve the browsing and purchasing experience on the mobile devices.
Combined three facets of content, commerce and social to create a unique Publishing Platform.
Built React-Native-based mobile app that’s close enough in terms of technical and functional prowess with that of an app built using Objective-C or Java.
Alleviated problematic performance issues with systematic and targeted application and server audits.
Rendered Managed Services post go-live to ensure continuous improvement of their platform and to implement new features.
How did they benefit?
- Integrated content, creative and commerce
- Mobile-first approach led to higher mobile traffic
- New-age tech – Node.js, React.js, and Hapi.js
- Affiliated sales without order management