Who They Are?

Essentially a magazine publication, for home design ideas – Dwell caters to the best of the architects and designers. It provides them with news, ideas and inspiration through stories, blogs and articles.


What They Needed?

Content, Commerce & Social using Microservices

Having managed Drupal & Magento for their content and commerce needs respectively, Dwell now wanted to leverage on their reader’s affinity with the mobile device and foray into being a Social platform.

This step was planned to move from being just a content and commerce exclusive website to being a social publishing platform which brings artists, architects, and readers together.

What Ziffity Did?

Microservice Architecture

Implemented API first architecture using React.js, Hapi.js and Node.js to deliver a flexible and scalable application.

Mobile First UI/UX

Tailored a mobile-first customer journey to improve the browsing and purchasing experience on the mobile devices.

Publishing Platform

Combined three facets of content, commerce and social to create a unique Publishing Platform.

Mobile App

Built React-Native-based mobile app that’s close enough in terms of technical and functional prowess with that of an app built using Objective-C or Java.

Performance Optimization

Alleviated problematic performance issues with systematic and targeted application and server audits.

Managed Services

Rendered Managed Services post go-live to ensure continuous improvement of their platform and to implement new features.

How did they benefit?

  • Integrated content, creative and commerce
  • Mobile-first approach led to higher mobile traffic
  • New-age tech – Node.js, React.js, and Hapi.js
  • Affiliated sales without order management

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