The global online shopping market size nearly hit 4 trillion back in 2020. In 2021, over 2.14 billion people are expected to buy goods and services online. These statistics are reason enough as to why every eCommerce brand should focus more on optimizing its online store. Every eCommerce brand owner needs to partner with a dedicated service provider expert to experience a user-friendly website. This way, every storefront of brands can showcase an agile and hassle-free customer journey. The various vital benefits of having an optimized storefront design are
- Easy navigation
- Optimal user experience
- Flexible site management
- Improved brand reputation
- Cost reduction
- Increased invisibility
- Higher conversion rate
- Understanding the buyer’s journey
Magento has come up with page builder options to enhance buyer’s journey. You can now create a richer shopping experience with Magento 2 page builder.
Wondering what a Magento page builder is? Page builder is a Magento extension that helps in creating content elements by dragging and dropping pre-built controls. These controls are called content types. You can now save time in creating best-in-class tailored shopping experiences without creative limitations. Page builder was first introduced in Magento Commerce 2.3.1 by November end 2018.
Major Benefits Of Magento 2 Page Builder
Easy to use interface
Magento 2 offers improved performance compared to Magento 1. You can experience easy drag and drop positioning of all content elements and can also edit inline texts. It’s easier to create and launch your content with Magento’s intuitive interface and content editor.
Personalized experience
With Magento 2, there is limitless customization. You can target content to a set of customers and personalize the experience for them. This way, you can provide content updates to respond in real-time. This will give you a better conversion rate with an improved customer behavior journey.
Support for all content types
With Magento’s content management tool, you can create a more immersive experience. Magento offers full support of text, images, videos, sliders, promotional banners, and more in an adjustable page layout. This way, all kinds of content are supported.
Content management
Magento 2 page builder lets you schedule, preview, and publish content changes at any time. You can feel free to put your content management and content publishing on autopilot. One other main feature of Magento 2 is that it was designed keeping the importance of SEO in mind. It provides an advanced SEO feature that helps you drive more traffic with better website management.
Key Features Of Magento 2 Page Builder
Drag and drop functionality
The page builder provides a flexible drag and drop interface. You can build a wide variety of layouts freely by creating columns and moving elements around the page. This way, it allows admins to provide content faster with pre-built controls. You are allowed to drag and drop columns, images, headings, buttons, and more. This feature is beneficial for refining existing content types and new ones.
Live Preview
With the live preview option, you can quickly check how the contents will display in the storefront. This makes it very easy for the developers to see what they have built from the backend. You can preview pages even before they are published, which provides you an opportunity to foresee errors and make enhancements before your page goes live.
New element creation
Few new basic elements like text, heading, buttons, divider, HTML code, and a lot more can be created at ease with the help of a page builder. There are so many other new elements that can be added to create an easy workflow. There are element customization options available as well.
No coding skills are required
This Magento 2 page builder is built mainly to meet the needs of merchants with no coding skills. With this helpful option, you can quickly edit CMS, category, and product pages manually right on the frontend.
Latest Advancements In Page Builder
We all know that the Magento 2.4.3 launch event happened on August 10th, 2021. This huge release came up with many updates and enhancements compared to the previous Magento versions. One of the major upgrades is that page builder is now available for open source contributions.
If you are an eCommerce brand looking for the right partner who can provide tailor-made services based on your niche, Ziffity is here to help.
