At Ziffity we measure everything we do. Our analytics go beyond just knowing the campaign success rate, we also uncover new opportunities for a Brand to interact with consumers, new channels for revenue generation and new ways to target customers.
And since Digital Marketing should never be a one-off program, there is a continuous need to measure, adopt and evolve the learning. As Digital Marketing is becoming increasingly multi-channel and consumer buying patterns are ever changing, analytics play a big part of our execution model.
We measure across channels, media and personas. We then correlate the data, find patterns and infuse the learning in our subsequent marketing outreach campaign. This enables us to achieve a high success rate across all Digital Marketing engagements.
Our Marketing Analytics Services Include:
- Investment Vs. Expected Returns
- Consumer, Channel, Content Insights
- Consumer Behavior Analytics
- Web Analytics
- Business Intelligence