Master Product Information Management with Akeneo PIM
For every digital business, customer experience matters. For most customers, the experience starts with your product pages. The quality of your product information determines the level of customer engagement, which could make or break conversions.
Getting your product information right is crucial. But how to go about it? Enters PIM (Product Information Management). A PIM system allows brands to connect product data as a part of customer experience.
PIM serves as a system that interconnects siloed product information provided by various suppliers and manufacturers and creates a product data ecosystem that can be controlled using a single interface. PIM enables brands to create, manage, store, and distribute product data seamlessly across multiple sales channels (online and offline).
A PIM system contains all the tools needed to create workflows and a collaborative environment for multiple internal teams to contribute to product information. With PIM, you can release products to market faster, accommodate changes on the go, maintain data consistency, reduce returns, and scale adaptively.
How to reduce product returns with a Product Information Management system?
Product returns are complicated for online retailers to manage. They affect revenue and upset business growth. There could be more than one reason for product returns.
How PIM takes on the ‘Faster time to market’ Challenge of eCommerce Brands?
Accuracy and easy availability of product information are crucial factors that can make or break conversions in an online shopping experience. See how PIM can help.
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Akeneo is a class-leading Product Information Management system that enables B2B and B2C brands of all sizes to organize data across multiple sales channels like eCommerce stores, mobile apps, point-of-sale systems, 3rd-party marketplaces, and locations as well.
Akeneo PIM helps streamline growth with a more efficient way of solving product data & experience management challenges. Akeneo dramatically improves product data quality and accuracy while simplifying and accelerating product catalog management.
As Akeneo’s partner, Ziffity helps brands streamline product information gathered from various vendors in a central repository, achieve data consistency, and leverage content to win conversions.
How partnering with Ziffity for Akeneo PIM can make a difference?
We have worked with enterprises belonging to retail, direct to consumer (D2C), B2B distribution, and several other diverse niche markets.
As a seasoned PIM implementation service provider, we know how to bring your product data under control in an organized fashion within a short time.
We determine product hierarchy and attribute groups based on the types of products offered in your portfolio to configure Akeneo PIM to your requirements.
Get your product data migrated from conventional systems like spreadsheets or other third-party PIM systems in bulk to Akeneo PIM and start rolling in days.
Our manual and automation testing ensure there is no duplication of data or incomplete product information. Top to toe perfection of your product data quality is assured.
Ziffity offers end-to-end managed services, including implementation, support, and everything in between to keep your PIM system up and performing all the time.
Frequently asked questions
What is Akeneo PIM?
Akeneo is an open-source enterprise PIM (Product Information Management) system. Akeneo PIM is built on ORO BAP (Business Application Platform) and Symfony stack, which means a global community of developers backs it.
What is the role of Akeneo?
Akeneo PIM helps B2C, B2B, and D2C brands that sell across multiple sales channels and manage thousands of SKUs, streamline product data.
Also, for brands selling across international markets, Akeneo PIM can be useful in providing content in native languages. Akeneo serves as a central system that connects siloed product information provided by manufacturers and distributors.
With Akeneo, you can manage, store, and distribute product data seamlessly across online and offline channels.
What are the benefits of using Akeneo?
- Central console for managing product information across various channels
- Achieve data accuracy and consistency
- Release products to market faster
- Distribute product information to cross-border markets in native languages
- Build a collaborative environment for teams to work on the product information
- API connectivity
- Highly scalable and accommodates product catalog expansion
- Streamline data in various formats from multiple sources (Manufacturers / Distributors)
- User-friendly interface to manage content and digital assets
What Akeneo PIM services will Ziffity offer?
- Akeneo installation and setup services
- Custom Akeneo development and customization
- Akeneo PIM API development
Why is PIM more important than ever?
As your eCommerce business grows, a smarter way to manage product information becomes a necessity. A spreadsheet isn’t a great option, especially when you have to handle product data provided by various manufacturers and distributors. Here’s where PIM systems like Akeneo can help.
Product information is a crucial part of your customer experience, which can make or break conversions. Relevant content and high-quality images help customers make an informed decision.
Most importantly, the content has to be customized based on the channel it’s available in. Incorrect product information can mislead buyers and result in disappointing customer experience and, ultimately, product returns.
PIM is not only a necessity for retailers who deal with large SKUs. For B2B brands where the average order value would be thousands of dollars, a missed sale or return would be a huge loss.
For brands looking for a more efficient way of solving product data & experience management challenges, Akeneo PIM is the way forward.
How do I choose a PIM solution?
Here are some of the most important questions you should answer before choosing a PIM solution:
- Do your products have several variants like in the fashion and apparel industry?
- Are you selling across international markets and need localised product content?
- Do you frequently change your product portfolio or add new products to your catalog?
- How do your suppliers and distributors provide product information and do you want to better the process?
- Does your brand have an omnichannel presence?
A good PIM system will address all of the challenges mentioned above.
How can I improve product data quality?
The first step is to stop using spreadsheets and digitize your product information management process. With a PIM system in place, you can easily centralize product information obtained from various sources and present it well for marketers who can further enrich it, make it complete and comprehensive with the necessary content and digital assets.
With PIM, you can automate the manual process of adding product attributes in various places to avoid human errors.
Based on the markets you are selling, target audience, and channel, you can personalize product content. Also, digital assets like product images and videos can be customized based on geography or channel.
Using PIM, you can improve data accuracy and provide content in a way it works for audiences in every channel and location.
How can PIM improve data flow with suppliers?
Receiving product data from suppliers is challenging, as every supplier has its own way of providing it. Some might be proactive in furnishing product information while some upload data into a portal that the procuring brand can access. In many cases, suppliers engage only when the retailer reaches out.
Such scenarios make retailer/business owner’s tasks complex. Data should be manually extracted and standardized to suit their catalog structure. Any discrepancies or errors in data have to be sorted out through calls and questions.
Akeneo overcomes this challenge with its Akeneo Onboarder feature. It’s a collaborative environment where suppliers can directly load product information that the retailer can review and move it to their core PIM system after ensuring that it matches their catalog structure.
This process reduces manual errors drastically, improves data quality, improves efficiency, saves time, and provides an engaging platform for suppliers to provide data.
How can PIM support growth?
Omnichannel presence, cross-border sales expansion, releasing products to market faster, and healthy conversion rates are the most common factors associated with eCommerce growth. PIM plays a vital role in all the areas mentioned above.
Using a PIM system, you can centrally manage product data rendered across multiple channels. High-quality channel-specific data can be shared across eCommerce stores, mobile apps, POS systems, and third-party marketplaces like Amazon.
If you are exploring new geographies, PIM ensures that your product data is structured to suit different contexts, norms, regulatory requirements, and the native language of the regions focussed.
Internal teams that collectively contribute to enriching product data like marketing teams and design teams can create workflows, automate tasks, and release products to market faster. This allows your internal teams to focus on creating more compelling product descriptions and imagery.
All these factors ensure that the data you deliver is accurate, comprehensive, and compelling resulting in better conversions.
Can we implement Akeneo with eCommerce?
Akeneo can be integrated with various eCommerce platforms like Magento, PrestaShop, OpenCart, BigCommerce, WooCommerce, Shopify, and ShopWare. Akeneo is an official technology partner with Magento, which means, Akeneo is highly compatible with Magento.
You can find more details on the Magento-Akeneo partnership here.
Should I prefer Akeneo PIM as a SaaS or manage on my own instance?
eCommerce brands can either choose a SaaS model or a self-hosting model based on their requirements. In either of the models, your data will be safe and seamlessly integrated with your backend system.
What is the ‘Category Image and Description’ module?
‘Category Image and Description’ is an Akeneo module which can be used to extend the category entities. While adding names and translations in a category, this module can help add images and contents as well. This module works well with the CSV connector, allowing you to import, export, and update category information.
How compatible is Akeneo PIM with Magento?
Magento partnered as a Premium Technology Partner with Akeneo, the open-source enterprise PIM solution for D2C, B2B, B2C, and B2B2C eCommerce brands in 2018. The partnership ensures that these two platforms’ compatibility makes Akeneo PIM integration with your Magento backend a cakewalk.
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