Who They Are?

They are a global community of 32,000 medical doctors, they protect sight and empower lives by setting the standards for ophthalmic education and advocating for their patients and the public.

What They Needed?

Reliable Managed Services Partner

AAO was in urgent need of a stable Agency; a one who could be their one stop solution for all their digital needs. AAO needed eCommerce infrastructure management and at the same time consultation on user experience enhancement on the frontend with improved efficiency of their backend operations.

What Ziffity Did?

Managed Services

Ziffity’s Managed Services provided AAO with a certified team who ensured that the website remained performing and profitable

Redefining UX

Improved the existing customer journey and buying experience by performing focussed usability study on various user personas and journeys


eCommerce Optimization

Version upgrades, regular updates of the security patches and added new custom features for ease of operations

Back-office Integrations

Planning and implementing of integration among multiple backend systems to enable data synchronization across applications

Magento Migration

Migrated the collaborative platform from Magento 1 to 2 to help AAO leverage advanced commerce and content management capabilities of Magento 2.

Middleware Maintenance

Ziffity ensured frictionless order processing workflow by maintaining the middleware connect between AAO’s Magento backend and third-party order management module.

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