Premium fashion brand
Snowflake migration services for a premium fashion brand in the UK
Industry
Fashion | Retail
A premium footwear brand in the UK
The brand is a leading premium fashion and footwear label in the UK, established in 1963 and headquartered in London. The brand operates over 70 standalone stores along with more than 170 concessions across major department stores.
Challenges
The brand wanted to centralize data from sources like ERP, CRM, eCommerce.
The brand wanted to clean and transform large datasets.
The British footwear brand wanted to enable real-time data collaboration between internal and overseas operations teams.
Solutions
Data Orchestration
We implemented a robust data orchestration pipeline to manage and automate data workflows. We extracted data from multiple source systems (eCommerce, ERP, POS, Payment, CRM, PIM, Warehouse) routed it through the cloud, and seamlessly centralized it in Snowflake. This setup ensured a centralized and scalable data foundation, leveraging cloud infrastructure.
Data Updates
Team Ziffity configured Snowpipe to enable near real-time data ingestion. This allowed the brand to maintain up-to-date datasets for timely decision-making.
Data Transformation
Team Ziffity built a data processing logic for loyalty tier calculation (promotion, demotion, and renewal). This enabled the brand to automate the process of qualifying and segmenting customers into loyalty tiers.
Data Replication
To support global operations, we enabled bi-directional cross-region data sharing between teams. Thus, the brand was able to share data between teams across borders to learn product consumption and marketing trends.
